Digital marketing uses online platforms like search engines ( Google/ Bing) , social media ( Facebook, Instagram, X, LinkedIn, TikTok), and email to reach customers, while traditional marketing relies on offline methods such as print, TV, and radio ads.
Digital marketing allows for more precise targeting, better tracking, and real-time adjustments, making it more cost-effective and adaptable. Traditional marketing, on the other hand, can have broader reach and is often seen as more tangible or trusted by certain audiences.