5 Incredibly Useful DENTAL MARKETING AND TIKTOK MARKETING Tips For Small Businesses
What Is TikTok
TikTok, the short-form video app, has quickly become one of the most popular social media platforms among young people. With over 1 billion active users, it’s an app that businesses can’t afford to ignore. In this blog post, we’ll take a look at how businesses can use TikTok for marketing, from the perspective of a social media expert.
1. It’s important to understand the demographic of TikTok users. The majority of users are between the ages of 16 and 24, making it a prime platform for reaching a younger audience. However, it’s important to note that the app has seen a significant increase in users over the age of 30 in recent years, so it’s not just a platform for young people.
2. One of the unique features of TikTok is the “For You” page. The algorithm that powers this page takes into account a user’s interests, watching history, and more to curate a personalized feed of videos. This means that businesses can reach a highly targeted audience by creating content that aligns with the interests of their target market.
3. One of the most effective ways for businesses to use TikTok for marketing is through influencer marketing. TikTok influencers have built a large following on the platform, and partnering with them can help businesses reach a wider audience. Influencers can create sponsored content, host giveaways, and more to promote a business’s products or services.
4. Another way to use TikTok for marketing is through creating branded content. This can include creating a branded account and posting videos related to the business’s products or services. It’s also possible to create a hashtag challenge, where users are encouraged to create their own videos using a specific hashtag. This can be a great way to increase brand awareness and drive engagement.
5. Live streaming is another feature of TikTok that businesses can use for marketing. Live streaming allows businesses to connect with their audience in real-time and answer questions or respond to comments. It’s also a great way to showcase new products or services, host Q&A sessions, or run tutorials.
In conclusion, TikTok is a powerful platform for businesses to connect with a younger audience and increase brand awareness. By understanding the demographic of TikTok users, using influencer marketing, creating branded content, and utilizing the platform’s live streaming feature, businesses can effectively use TikTok for marketing.
Keep in mind that it’s also important to be creative and authentic in your approach, and to adapt to the ever-changing algorithm and trends of the platform.
Here are some topics and matching examples for you to start implement today
Informational videos of services provided
A walk through the process of a certain service such as getting x-rays or inserting veneers.
Display of office culture and connection between employees
@brendisimab1 Too much fun at work? Just a TAD!#orthojoke #orthodontist #periodontist #prosthodontics #sonrisasorthodontics #bekind ♬ Viva La Swing aka #SandoTwist by @Abiud_Sando
Meet and describe the team
Tips for customers after and on service that has been provided e.g. how to clean dentures
@medical_acupuncture #badbreath #infection #drymouth #halitosis #dentures #denture #braces #brace #oralcare #oralcaretips #acidreflux #stress #bacteria #gumdisease #acupuncturenearme #acupuncture #acupuncturist #acupressure #oviedo #oviedofl #casselberry #wintersprings #longwoodfl #maitland #lakemaryfl #winterparkfl #orlando #altamontesprings ♬ original sound - Medical_Acupuncture
Give interesting/random facts related to company’s profession
@meticuloussmile Did you know of any of these? #dentist #dental #facts #didyouknow ♬ Stuck In The Middle - Tai Verdes
We hope this has helped you and made you as excited as we are about the future of dental marketing on newer platforms like TikTok.
If you need help marketing on TikTok on any other platform please contact us.
