What Is TikTok?
TikTok is short-form video platform that has taken over the internet in a time almost shorter than their content. With over 1 billion active monthly users, TikTok is quickly becoming one of the most popular social media platforms. As a result, businesses of all sizes are starting to take notice and use the platform to reach new customers. Being a small business, TikTok could be a marketing tool to lead you to the frontier of your profession, educate potential customers of your products and services and sweeten the relationship between your audience. In this blog post, we’ll share some strategies to help you get started.
1. Know Your Audience
The key to a successful TikTok strategy is to understand your target audience. TikTok is a platform that appeals to a younger demographic, so if your business caters to this group, TikTok is a great place to start. Take the time to research your audience and what type of content they like to consume, taking note of the type of content that is trending on the app and using these factors to your advantage.
2. Use Hashtags
Hashtags are a powerful way to increase your reach on TikTok. By including relevant hashtags in your captions, you can connect with a wider audience and increase the visibility of your content. To find popular hashtags, simply search for relevant keywords and see what other users are using.
3. Create Unique Content
TikTok is all about creativity and being different. To stand out from the crowd, you need to create content that is both engaging and unique. This can be anything from funny videos, educational content, or even how-to tutorials. Make sure your content is on-brand and relevant to your business.
Other ways to market your growing business on TikTok is by:
- Create a trending challenge related to your product or service and encourage users to participate.
- Utilize TikTok’s unique features, such as duets and effects to create eye-catching, shareable content.
- Give a behind-the-scenes look at your business to build a personal connection with your audience.
- Create videos that educate and entertain your audience, showcasing your products and services.
- Remember to be creative, and add a personal touch of you to your content, and most importantly, stay true to your brand.
If you need help with TikTok Marketing, just email us at info@chillimedia.co.za
Have a look at some of the content we create for our own channel.
@chillimedia I get this question alot from small businesses. They always want to know do they really need to invest in a website AND social media. The answer is yes! Just becuase of the way different people are searching for product and services Let me know if you have any questions #socialmedia #socialmediasouthafrica #digitalmarketingsouthafrica #southafricansmallbusiness ♬ original sound - chillimediaza
@chillimedia Behind the scenes at Silverlakesauto.co.za #videocreation #tiktokvideos #socialmediavideos #socialmediacontent #contentcreationforsouthafricanbusiness #southafricanbusiness #marketingservices #videos #wemaketiktoksforbusiness #instagramreels #wemakereelsforbusiness ♬ Beat Automotivo Tan Tan Tan Viral - WZ Beat
@chillimedia This was a very busy week covering the Green Hydrogen Conference in Cape Town. Goverment officials and key experts in Southern Africa discussed policies and the much needed skills required for South Africa’s Green Hydrogen Economy #events #socialmediaeventcoverage #corporateevents #socialmediaforsouthafricancompanies #southafricandigitalagency #southafrica #southafricanmarketingagency #socialmediamarketingsouthafrica #digitalagencysouthafrica #contentmanagerssouthafrica #southafricanagency #corporatesocialmedia ♬ The Little Mermaid (Marimba Remix) - Harry Goes Boom!
