Introducing the All-New TrelliRack Website – Built for Contractors, Designed for Success

At Chilli Media , we’re proud to announce the launch of the brand-new website for TrelliRack – a leading provider of heavy-duty contractor roof racks built to withstand the demands of the construction and trade industries.

 

This wasn’t just a website redesign — it was a complete digital transformation aimed at showcasing TrelliRack’s strength, reliability, and expertise in a way that speaks directly to their ideal customer: the hardworking contractor, electrician, air-conditioning installer, or tradesperson who needs a durable, no-nonsense solution for transporting tools and equipment.


Trelli Rack website design

A Visual Identity Rooted in the Trade

From the very beginning, our goal was to create a website that feels like it belongs on a job site. We used bold, industrial-inspired visuals and a colour palette drawn from the construction world — deep greys, strong blacks, and high-contrast accents — to reflect the ruggedness and professionalism of TrelliRack’s products.

 

Every image, icon, and layout choice was designed with intention, featuring dynamic visuals of roof racks in action, mounted on utes and vans in real-world settings. The result? A powerful, immersive experience that immediately communicates quality and durability.

 

Copy That Speaks to the Tradesperson

We didn’t just write content — we crafted a voice. The website copy is direct, confident, and practical — just like the people who use TrelliRack’s products every day. No fluff. No jargon. Just clear, benefit-driven messaging that answers the questions contractors care about:

 

 

Phrases like “Built to last. Made for the job.” and “No hassle. Just heavy-duty performance.” resonate with users who value reliability over hype.

 

Engineered for Search: On-Page SEO Done Right

We know that being found online is just as important as looking good. That’s why we implemented extensive on-page SEO throughout the site — from keyword-optimized product descriptions and meta tags to clean URL structures and fast-loading pages.

 

We targeted key search terms like “contractor roof racks South Africa” , “heavy-duty ute ladders rack” , and “roof rack for builders” to ensure TrelliRack ranks higher in search results and reaches the right audience at the right time.

 

A Complete Product Catalogue, Seamlessly Integrated

One of the major highlights of the project was the full integration of TrelliRack’s entire product catalogue into the website. Each product is clearly presented with detailed specifications, high-quality images, and easy navigation — making it simple for customers to explore options, compare models, and find the perfect fit for their vehicle and trade.

 

The design is not only visually appealing but also intuitive, with user feedback shaping key elements of the layout and functionality. The end result is a seamless, user-friendly experience that builds trust and drives conversions.

 

Built for Business Growth

The new TrelliRack website is more than just a digital brochure — it’s a powerful business tool. Whether you’re a small contractor outfit or a large building company, the site makes it easy to:

 

 

So why wait?

 

👉 Visit trellirack.co.za today, get inspired, and start planning your next job with confidence.

 


At Chilli Media, we’re passionate about building websites that work as hard as the people who use them. And just like a TrelliRack roof rack, this website is built to last — and ready to carry your business forward.

 

1. What kind of websites does Chilli Media design?

We create custom, responsive websites tailored to your brand and business goals. Our expertise includes:

 

Every site is built with user experience, SEO, and mobile responsiveness in mind.

 

2. Do you offer website redesigns or only new builds?

We offer both! Whether you need a complete website overhaul or a strategic redesign to improve performance and branding (like with Inani Hotel Group), we’ll work with your existing structure or build from scratch — whichever suits your needs best.

 

3. What is included in your website design package?

Our standard web design packages include:

 

For full project details, see our proposal scope.

 

4. How long does it take to design a website?

Timelines depend on the project size and client feedback, but generally:

 

We aim to launch efficiently while ensuring quality and brand alignment.

 

5. Do you handle domain and hosting setup?

Yes. We manage the entire migration process , including:

 

We ensure your site is fast, secure, and always online.

 

6. Can you update or merge my existing websites?

Absolutely. We’ve successfully updated and harmonized branding across multiple websites (e.g., Inani Hotel Group’s main, Gallagher, and Morning Star sites). We ensure visual cohesion , consistent messaging, and a seamless user experience across all your digital properties.

 

7. Do you offer ongoing website maintenance?

Yes. Our monthly maintenance package  includes:

 

This keeps your site secure, up-to-date, and performing at its best.

 

8. Will my website be optimized for search engines (SEO)?

Yes. We implement on-page SEO best practices , including:

 

We also offer a one-time SEO audit  to identify technical issues and growth opportunities.

 

9. Can you integrate social media and booking systems?

Definitely. We’ve integrated:

 

This ensures a seamless experience for your customers — from discovery to booking.

 

10. Do you help with content creation and copywriting?

Yes. We craft compelling, brand-aligned copy that speaks directly to your ideal customer. Whether it’s a luxury hotel or a heavy-duty equipment supplier, we write in a voice that builds trust and drives action.

 

Additional copy or updates beyond the scope are billed at R350/hour .

 

11. What if I need a social media account merge?

We can assist with merging duplicate Facebook Pages , provided they meet Facebook’s eligibility criteria (same brand, admin, location). This is part of our strategy to consolidate your online presence and amplify your message. The process requires Facebook’s approval and careful planning to preserve your audience.

 

12. How much does a website redesign cost?

Pricing depends on scope, but for reference:

 

We provide transparent, fixed-fee quotes so you know exactly what to expect.

 

13. Who will own the website after it’s built?

You do. Once launched, the website, domain, and all content belong to you. We provide full access and training so you can manage it independently — with our support always available if needed.

 

14. Are your websites mobile-friendly?

100% yes. Every website we design is fully responsive , meaning it looks and works perfectly on smartphones, tablets, and desktops. This is essential for user experience and Google rankings.

 

15. How do I get started with Chilli Media?

Getting started is easy! We’ll need:

 

Once we have these, we’ll begin the migration and design process.

 

Have more questions?
📞 Contact us today — we’re here to help your business thrive online.

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