Here are some tips when you use Instagram for your business

1. Use a business account. With a business account you will be able to access so much more information and stats that will help you make informed decisions.

2. Create clearly defines goals. What do you want to achieve: brand awareness, leads, sales.

3. Know your target audience, the people you want to reach. You need to be very specific as to who you would like to reach. Different audience groups interact differently and expect different things from your Instagram content.

4. Make sure your account is optimised. Making use of all the features to stand out from the crowd.

5. Create visual and compelling content that stops people from scrolling

   past. Your content should be eye catching.

6. Focus on a specific look and feel for your brand. Think of the colours you will use, the image filters as well as overall layout. Instagram is very visual so successful brand use this platform to their advantage.

7. Use hashtags wisely. You can use up to 30 hashtags per post. Think of the hashtags that your ideal audience will search and do some research into your market.

8. Engage with your audience. Timely responding to questions will either make or break your business. 

9. Use all the formats where possible like stories etc.

10. Create a branded GIF or sticker

11. Post consistently. Posting at least 3-5 times a week is ideal, in addition to stories and reels.

12. Tell a story. What do you think people would like to know about your business- no we are not talking about sales messages here.

13. Utilise Instagram reels. They are great for reach and getting found by a wider audience then just your followers- just check the numbers!

14. Use emojis effectively. This comes back to knowing what your audience likes.

15. Add Call to Actions. Be specific in what you want people to do after reading your content.

16. Track your numbers and see what works for your audience. Your reach and engagement will give you a clear indication of what content your audience prefer and what you need to focus on.

17. Get help if it all feels to overwhelming. Instagram can become time consuming and lots of work. If it is getting too much for you – consider outsourcing this function to an expert. Remember, that your business needs to be managed in an effective and professional manner, and although many people know how to create Instagram posts not everyone are experts in the field of marketing a businesses and some may only cause more harm than good. 

You will not just let any person answer your office telephone number, so why would Instagram or social media be any different?

Contact Chilli Media for your Instagram needs