Creating a blog style website is the fastest and easiest way to get started online. Because blogs are dynamic (lots of new content on a regular basis), they get more attention from search engines like Google, making them perfect for a small business.
In addition, if you have a limited budget, and/or you want to communicate with your customers on a more personal level, a blog is a better fit for you than a website.
But remember, the true purpose of a blog is to provide helpful, valuable, informative and interesting content that helps other people and that they find interesting.
A blog’s purpose isn’t to advertise or to do a hard sell on anyone.
Now, you have decided you want to start your blog, the next step is finding an appropriate name for your blog.
Here are 5 best practices when it comes to naming your blog:
- Make the name evergreen
- Check for domain availability and conflict
- Ensure that your blog title resonates with what your ideal reader holds near and dear.
- Repeat the new name out loud a couple of times, make the best, most educated decision you can and move forward with faith.
Now, get started on that business blog!