Is Mobile disrupting the way we engage with brands?
The quick answer is yes!
Mobile is, literally, the fastest growing technology of our time… and it is not something we can afford to ignore.
Here’s 10 Facts You Need to Know about Mobile
- Everything that can be done on a desktop computer is now available on a mobile device.
- There are over 30 million active smart-phones in South Africa.
- More than half of adults in South Africa have an active smart-phone.
- There are more people with an active smart-phone in South Africa than with a flushing toilet.
- 95% of adults primarily use their smartphones to access content/information.
- Mobile devices account for over 40% of online transactions.
- 80% of internet users own a smartphone.
- 80% of shoppers use smartphones during physical shopping.
- Google owns 96% of mobile search traffic.
- Apps account for 89% of mobile media time.
Mobile technology is not a fad that’s going away anytime soon. Optimising your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait—go mobile today!
Want to know more about digital media?
Read The State of Digital Media
