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New Features for Instagram announced in June 2022

Instagram feature
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Chilli Media

The latest Instagram Features we are excited about in June 2022

Instagram introduced a handful of Reels features, including a new 90-second length (up from 60 seconds), the ability to import your own audio, and access to interactive stickers.

Perhaps most exciting, though, is new grid pinning. The function,lets users pin up to three photos or videos to the top of their profile. Simply tap the three dots next to your favorite posts to put them front and center on your grid.

 

Grid Pinning

We are excited about this news: Instagram has started testing a new feature that allows users to pin certain pics on their profiles.

If your account has the feature, you should see a Pin to your profile option when you tap the three dots on the top right of a photo. It’ll then appear on your grid with a pin icon. Tap the three dots again and select Unpin from your profile to remove it.

You are able to pin up to 3 posts to the top of your grid.

 

What Instagram Posts to Pin

  • Look for the most engaging content first.
  • Have a look at your Instagram Account Insights to determine which posts that would be.
  • Make sure the pinned posts represent your brand or business in the best possible light. Some times the most engaging content isn’t always the most valuable content for your brand, so its up to you to make that distinction what will be best for your business.

View account insights on Instagram

You can use Instagram insights to learn more about your account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, stories, videos, reels and live videos. If applicable, insights and metrics about your account include paid activity as well.

 
Before you begin:
  • You need to have a business or creator account on Instagram to view insights. Learn how to set up a business or creator account.
View insights on Instagram
 
To view account insights:
  • Go to your profile.
  • Tap the Insights action button.
  • You can also go to Menu in the top-right corner and tap Insights.
  • Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
Bear in mind that you’ll only see insights for content that you’ve posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose if you want to view insights for your selected preset or custom timeframe within the past 90 days.

If you need help managing Instagram for your business, we would be happy to help just contact us.

Read more

 Our Instagram Services

Build your brand with Instagram

Are you looking to take your digital marketing efforts to the next level? Look no further than Chilli Media Digital Marketing Agency.

At Chilli Media, we are a team of experienced and knowledgeable professionals who are focused on helping our clients achieve their marketing goals. We have a deep understanding of the latest trends and technologies in the digital marketing industry, and we use this knowledge to develop effective marketing strategies that deliver measurable results.

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