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    The latest Freelance Rates for South Africa (Courtesy of SAFREA)

    Posted on Posted by Chilli Media Categories Marketing, small business marketing, Social Media, Website design

    Are you wondering what most freelancers charge in South Africa?

    The South African freelance media industry has seen significant growth in recent years, with more and more individuals choosing to take on freelance work as a career. This trend is likely due to a variety of factors, including the rise of the gig economy and the increased demand for specialized skills in the media industry.

    According to a recent survey, the majority of freelance media professionals in South Africa are writers, followed by photographers, videographers, and editors. These professionals are typically well-educated, with a majority holding a Bachelor’s degree or higher.

    When it comes to rates, the survey found that freelance media professionals in South Africa generally charge by the hour, with the average rate being around R300 ($20) per hour. However, rates can vary depending on the individual’s level of experience and the specific type of work being done. For example, writers with more experience or specialized expertise may charge higher rates, while those just starting out in the industry may charge lower rates.

    One of the main challenges facing the South African freelance media industry is the lack of formalized contracts and payment structures. Many freelancers operate on a project-by-project basis, without the benefit of a long-term contract or regular income. This can make it difficult for freelancers to plan for their future and can lead to financial instability.

    Despite these challenges, the South African freelance media industry remains an important part of the country’s economy. Freelancers provide valuable skills and expertise to a variety of organizations and businesses, and their work helps to drive innovation and creativity in the media industry.

    Overall, the South African freelance media industry is thriving and is likely to continue to grow in the coming years. As more and more individuals turn to freelance work as a career, it will be important for the industry to develop structures and systems to support and protect the interests of these professionals.

    Most Up-to-date Freelancing Rates For South Africa

    The following information comes directly from the SAFREA website and gives very clear insights into the rates that are, can and should be charging for their skills in South Africa this year. These are the average freelance rates being charged and are simply a guide: 

    Writing and Content Development  

    • Magazines – R3 to R4 per word / R400 to R500 per hour 
    • Newspapers – R3+ per word / R400 to R500 per hour 
    • Corporate content – R4+ per word / R400 to R600 per hour 
    • Technical / specialised content – R4+ per word / R400 to R700 per hour 
    • Annual reports – R3+ per word / R550+ per hour 
    • Government documents – R3+ per word / R600 to R650 per hour 
    • Textbooks – R1.50+ per word / R450+ per hour 
    • Fiction and non-fiction novels – R1.50+ per word / R400+ per hour 
    • Ghost writing – R5 to R7 per word / R450 to R550 per hour 
    • Scriptwriting (for TV, radio or drama) – R3+ per word / R600+ per hour 
    • Scriptwriting (corporate videos) – R4.50+ per word / R650+ per hour  

    Advertising 

    • Marketing material (such as brochures, printed ads, etc…) – R2 to R3 per word / R550+ per hour 
    • Advertorial – R3 to R4 per word / R600+ per hour 
    • Copywriting – up to R3 per word / R550+ per hour 

    PR and Communications 

    • Media release (writing of) – R3 to R4 per word / R450 to R550 per hour / R2000+ flat rate 
    • Strategy development – R4+ per word / >R800+ per hour 
    • Writing of speeches – R3.50 to R4 per word / R600 per hour / R2000 flat rate 
    • Media relations – R450 to R550 per hour 

    Online Content 

    • Website content – R2.50+ per word / R450 to R550 per hour 
    • Online consumer content – R2.50+ per word / R400 to R500 per hour 
    • SEO content – R2.50+ per word / R550+ per hour 
    • Blog content – R3+ per word / R500+ per hour 
    • Content marketing – R3+ per word / R550+ per hour 
    • Web-based marketing – R3+ per word / R550+ per hour 
    • Email marketing content – R3+ per word / R550+ per hour 

    Social Media 

    • Social media content – R300+ per post / R3+ per word / R450+ per hour 
    • Social media management – R500+ per hour 
    • Social media strategy development – R550 per hour 

    General Editing 

    • Proofreading – R0.30 to R0.45 per word / R50 to R150 per page / R350 to R450 per hour 
    • Light editing – R0.50 per word / R50 to R100 per page / up to R400 per hour 
    • Medium/general editing – R0.50 to R1 per word / R50 to R100 per page / R400 to R500 per hour 
    • Heavy editing – R1+ per word / R100+ per page / R400 to R500 per hour 
    • Checking of references – R100 to R200 per page / R300 to R400 per hour 

    Specific Editing 

    • Magazines – R0.50 per word / R300+ per page / R350 to R450 per hour 
    • Newspapers – up to R0.50 per word / R100+ per page / R300 to R400 per hour 
    • Corporate content – up to R3.50 per word / R200+ per page / R450 to R550 per hour 
    • Academic theses – R0.50 to R1 per word / R45 to R65 per page / R300 to R400 per hour 
    • Technical / specialised content – R1+ per word / R100+ per page / R450 to R550 per hour 
    • Government documents – R0.50 to R1 per word / R200+ per page / R400 to R500 per hour 
    • Textbooks – R0.20 to R0.50 per word / R50 to R100 per page / up to R400 per hour 
    • Fiction and non-fiction novels – R0.20 to R0.50 per word / R50 to R100 per page / R350 to R450 per hour 

    Transcription 

    • R1.50 to R2.50 per word / R300 to R400 per hour 

    Formatting of Documents (whether academic or otherwise) 

    • R0.20 and R0.50 per word / R50 to R100 per page / R300 to R350 per hour 

    Coordination of Layout 

    • Corporate newsletters – R350+ per page / R400 to R500 per hour 
    • Magazines – R250+ per page / R400 to R500 per hour 

    Translation 

    • Between English and Afrikaans – R0.50 to R1 per word 
    • Between English and an official African language OR any other world language – R1.00 to R1.50 per word 
    • Between English and another world language – R1.50+ per word 
    • Sworn translation – R2+ per word 
    • Specialised translation (scientific, highly technical, or legal, for example) – R1.50 to R2 per word 

    Interpreting 

    • Between English and Afrikaans – R350 to R450 per hour 
    • Between English and an official African language OR a major world language – R400 to R500 per hour 
    • Between English and another world language – R450 to R550 per hour 

    Photography 

    • Branding, product, interiors, advertising, architectural – R350+ per image / R1000+ per hour / R5000 half day / R5000 to R8000 full day 
    • Events – R100 to R200 per image / R850 to R1500 per hour / R3000 to R5000 half day / R4500 to R7500 full day 
    • Advertorial / model shoot / editorial – R800 per image / R800 to R1500 per hour / R3000 to R5000 half day / R5000 to R8000 full day 
    • Wedding – R50 to R100 per image / R600 to R1200 per hour / R4000 to R7000 half day / R7000 to R12000 full day 
    • Media or newspaper – R300 to R600 per image / R450 to R600 per hour / R2000 to R3000 half day / R3500 to R5500 full day 
    • Post-production and retouching – R100 to R200 per image / R500+ per hour / R1000 to R3000 half day / R3500 full day 

    Videography 

    • Camera (with correct lighting, proper sound, stabilised shots, no editing) – R2000 to R3000 per hour / R2500 to R4500 half day / R3500 to R6500 full day 
    • Video editing – R400 to R600 per hour / R2500 to R4500 full day 

    Graphic Design 

    • General design – R350 to R550 per hour / R1200 to R1700 half day  
    • Designing a logo – R300 to R500 per hour / R2500 to R3500 half day / R2500 to R5500 full day 
    • Creation of visual concepts – R300 to R500 per hour / R1200 to R1700 half day / R1500 to R2800 full day 
    • Presenting your design concepts – R350 to R450 per hour / R1500 to R1700 half day / R2500 to R3500 full day 
    • Illustrations – R400 to R500 per hour / R4000 full day 
    • Original images – R300 to R500 per hour / R1200 to R1700 half day / R2500 to R3500 full day 
    • Adding changes from client or art directors – R250 to R450 per hour / R1200 to R1600 half day / R2500 to R3500 full day 
    • Final design review – R300 to R500 per hour / R1200 to R1600 half day / R2500 to R3500 full day 
    • Interpreting statistics into visual graphics – R350 to R650 per hour / R1200 to R1600 half day / R2500 to R3500 full day 
    • Advert layout – R300 to R600 per hour / R1200 to R1600 half day / R2200 to R3200 full day 
    • Brochure layout – R300 to R600 per hour / R1200 to R1600 half day / R2200 to R3200 full day 
    • Magazine layout – R350 to R550 per hour / R1200 to R1600 half day / R2500 to R4500 full day 
    • Report layout (corporate) – R350 to R650 per hour / R1500 to R1700 half day / R2500 to R3500 full day 

    Tthe average rate for freelance content development in South Africa is around R350 per hour. However, this rate can vary depending on the individual’s level of experience and the specific type of work being done. 

    It is important to note that these rates are only estimates and may vary in actual practice.

    There are many reasons why freelancers can be great to work with. Some of the main benefits include:

    1. Freelancers often have specialized skills and expertise that can be valuable to a project or organization. This can be particularly useful for companies that need specific skills on a short-term basis, such as a marketing campaign or a website redesign.
    2. Freelancers are often highly motivated and take pride in their work. They are not tied to a specific company or boss, and are therefore able to focus on delivering high-quality work that meets the needs of their clients.
    3. Freelancers can be more flexible and adaptable than full-time employees. They can work on a project-by-project basis, which can be helpful for companies that have fluctuating workloads or tight deadlines.
    4. Working with freelancers can be cost-effective for companies. Because freelancers are not tied to a specific company, they are not entitled to the same benefits and perks as full-time employees. This can save a company money on things like health insurance, retirement plans, and office space.
    5. Freelancers can provide valuable perspectives and ideas to a project. Because they work with a variety of clients and industries, they can bring a fresh perspective and new ideas to the table. This can be particularly valuable for companies looking to innovate and stay ahead of their competition.

    Overall, freelancers can be a valuable asset to any organization or project. Their specialized skills, motivation, flexibility, and cost-effectiveness can make them a great choice for companies looking to get the best possible results from their projects.


    Contact Us For Your Marketing and Advertising Needs

    TikTok News Sept 2022

    Posted on Posted by Chilli Media Categories Uncategorised

    TikTok Rolls Out Comment Downvotes to All Users

    TikTok has announced that it’s rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips.

    tiktok news

    The TikTok’s ‘Thumbs Down’ comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.

     

    TikTok’s approach is actually to use the indicator as a means to weed out negative behaviors.

    “We’ve started testing a way to let individuals identify comments they believe to be irrelevant or inappropriate.
    This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement.
    To avoid creating ill-feeling between community members or demoralize creators, only the person who registered a dislike on a comment will be able to see that they have done so.”

    The dislike count will not be public, but will help help TikTok’s moderation team get on top of negative trends, as flagged by its users.

    That could also help to limit targeted attacks on people or opinions based on alternative motivations.

     

    The problem with algorithmic trends is that divisive, negative content is amplified via this process, because sparking an emotional response, like anger, drives more people to comment and share. The algorithm then takes as an indicator that more people might want to see it, based on engagement response. The system itself has no way of determining the intent of the content, it only goes on binary signals – which means that triggering more reactions, however you can, is the best way to maximize exposure.

    For example:

    The general problem with algorithms is they look at the duration of how long you are watching the clip, or how many times you watch the clip as a means of confirming if it is trending content. So even if you do not agree with the content, and may even be shocked to see people being nasty with each other on a platform – the fact that you looked at the whole video or even twice at the video- will amplify the content.

    We are so glad that they brought in this feature, but with everything …. there will always be others who will use it to negatively impact other people, like for example competitors marking their competition’s content as inappropriate.

    Other news:

    TikTok Now invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera. You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.

    We’re experimenting with TikTok Now over the coming weeks. In the US, TikTok Now can be accessed from the TikTok app. In other regions, TikTok Now may be available as a new TikTok Now app, too. We’ll continue to enhance the user experience as we learn more about how the TikTok community embraces this new creative format.

     

    TikTok could face £27m fine for failing to protect children’s privacy

    best creative tablet and pen

    The Best Creative Drawing Pen & Tablet

    Posted on Posted by Chilli Media Categories Design, The Fourth Industrial Revolution

    Here is what we think is the best creative pen and tablet for drawing

    Are you looking for the best creative drawing pen and tablet? We highly recommend the following drawing pen and tablet for artists, teachers, students and creative people.

    We believe the Veikk digital drawing tablets and accessories assist artists expressing themselves more easily and make their drawings more vivid. Making it the Best Creative Pen Displays & Tablets for Drawing.

    This Veikk A15 digital drawing tablet comes with a generous 10 x 6 active area. It’s slim design is only 10 mm thick which makes it compact and super light. So it won’t take up much room on your desktop, has a low profile, and also means you can carry it around in your bag with you.

    Featuring 12 customizable Express Keys make it a very powerful and customizable tablet for your photo editing, graphic design, video screencast tutorials or animation work.

    There is 8192 levels of pressure sensitivity, and the included pen is battery free allowing for uninterrupted use. You can easily switch between pen and eraser mode

    The digital drawing tablet is compatible with both Mac and Windows PC systems, and also all of your favorite graphics programs such as (but not limited to) Microsoft office, Photoshop, Illustrator, Sai, Corel Painter, Comic Studio, MediBang Paint, Paintstorm Studio, Clip Studio, Krita, etc

    Best digital drawing pen
    • Greatly boost your productivity
    • Excellent drawing experience
    • Express yourself to your heart’s content
    • Unleash you personality
    • USB-C design

    With the A15 drawing tablet and stylus, teachers and students can easily draw, do math problems by hand on Zoom, MS Teams or any virtual whiteboard while streaming or broadcasting.

    Features of the best drawing pen:Veikk A15

    • 12 customizable shortcut keys
    • 8192 levels of pressure sensitivity
    • Battery-free pen, which is responsive and accurate
    • Suitable for both left-handed and right-handed users
    • Compatible with both Mac and PC computers. Also has support for popular Graphics applications such as a Photoshop, Adobe Illustrator, Corel Draw and More
    • Dimensions: 358 mm x 200 mm x 9 mm
    • Technology: Electromagnetic digitizer.
    • 10 x 6-inch full-board
    • The thickness of the edge is as thin as 0.9 cm, which is not only beautiful but sits flush with your desktop or surface
    • Type-c interface, positive and negative random insertion, no directional, faster signal transmission and more stable performance.
    • Intelligent passive technology not only intelligently repairs the brush tilt and track sensing, but also automatically tracks the trajectory of the lines drawn by the user to make it smoother and more natural.
    • 250 points / sec high-speed reading, one-button eraser function, rejecting the delay, and reacting to each action instantly.

    Product parameters
    Product model: A15

    • Interface Support: USB
    • Switch: Yes Switch for Gesture Touch Area Pen: P002 passive pen
    • Pen pocket: Yes
    • USB Cable: Yes(150cm)
    • Color: Black
    • Dimension (LxWxH): 358 x 200 x 9 mm(14×7.9×0.34inch)
    • Weight: 536g
    • Compatible Systems: Windows 10/8/7/Vista/XP(32/64 bits) or later Mac OS 10.6 or later
    • Sensing field: 10×6 inches
    • Unique: 12 large editable shortcuts
    • Intelligent induction: pen smart passive
    • Induction level: 81292
    • Reading speed: 250 points / sec
    • Read resolution: 5080LPI
    • Induction height: 10mm

    Accessories:
    VEIKK A15 Graphic Tablet x1

    • USB Cable x1 (Type-C)
    • Battery-free Pen (no need to charge or battery )x1
    • Pen pocket x1
    • Pen Nibs x20
    • Nib Removal x1
    • Quick Start Guide x1
    • Driver Download Reminder x1

    We recommend you get this best drawing pen from our friends at Mantality.

    Why Shop With Mantality?

    Our ethos and mantra is to become the #1 online destination for manly stuff and home to 1000s of the coolest products men really want. Shopping online should be fun, quick and easy – we’re no exception to that. We’re pretty fanatical about the products we sell and our customer service. We’ll always do what we can to exceed your expectations when shopping with us.

    • You can trust us. We’ve been delivering manly goodness since 2008.
    • Customers just like you have posted 100s of positive reviews and testimonials and these are growing by the day
    • We were ranked 3rd in SA for Best Customer Service at the 2014 eCommerce Awards | Finalist at the 2015 SA eCommerce Awards
    • Immediate shipping for in stock items orders (and paid for) when placed before 1pm on a business day
    • Earn 4% back in reward points with every order you place. You can then use those points for gifts or future orders – no strings!
    • 1000s of the coolest products and gifts imported from all over the world, not found anywhere else in South Africa
    • Helpful customer support available throughout business hours
    • Order collections for our Johannesburg customers
    • Pay for your order (with cash or card) when collecting
    • Free delivery for orders over R549 (free to major cities only)
    • Mobile friendly – view the website and place orders securely from any mobile device
    • 65,000+ satisfied customers and growing fast.
    • 100% original and constantly innovating. Always have been always will.

     

    best creative tablet and pen
    New Client Website- Utilities Detector

    New Website- Utilities Detector

    Posted on Posted by Chilli Media Categories Design, Facebook, Instagram, Marketing, small business marketing, Social Media, Website design

    New Website designed for our client:

    Utilities Detector

    We are happy to showcase our latest web design delivered to our client the Utilities Detector.

    Client: Utilities Detector

    Digital marketing services rendered to client:

    • logo development,
    • one page website design,
    • web hosting and
    • social media marketing.

     

    What services do they offer?

    The Utilities Detector offer ground penetrating radar services in South Africa.

    The underground mapping services are done with the help of utilities detector.

    The Utilities Detection uses sensors to detect and map out the underground utility lines. These sensors are installed at various points in order to get a complete view of the underground infrastructure.

    The Utilities Detection services are used for many different purposes such as mapping to find out underground water lines, gas lines, electricity cables, sewage pipes and other pipes that carry hazardous materials.

    Logo developed for the Utilities Detector

    We developed the following logo for the Utilities Detector

    Logo for Utilities Detector

    The coloured lines represent the colour coding used in this industry. This element has been extensively featured not just in the logo but also the web design.

    See utility codes below, which was represent in the logo. We also emphasized the letter “U” to also represent to sound waves entering the surface to locate utilities either underground or inside objects.

    Utility colour codes

    Website designed for the Utilities Detector

    Websites are the backbone of any business. They help in generating leads and connecting with customers. A website is not just a mere piece of content that is made for the sake of promoting a product or service. It has to be attractive, interactive and easy to navigate through.

    There are many web development services available in the market, but it’s hard to choose one that suits your needs best. Some of the major factors that you should consider before hiring a company are:

    • The skills set of the developer
    • The expertise- how long have they been doing it
    • What do they charge for extras- like:
    • Basic SEO (search engine optimisation)
    • Copy writing
    • Proof reading – clients don’t always have the time to check their own copy writing, and everyone is human and spelling and grammar mistakes sometimes creep in

    A good web developer will understand your requirements and help you create an attractive website with all the features that you need on it.

    New Client Website- Utilities Detector

    Visit the client website here: https://utilitiesdetector.com/

     

    9 Principles of Good Web Design
    • WEBSITE PURPOSE. Your website needs to accommodate the needs of the user and easily explain the services you offer.
    • SIMPLICITY. Simplicity is the best way to go when considering the user experience and the usability of a website.
    • NAVIGATION. Navigation should be easy for the user.
    • F-SHAPED PATTERN READING. Design should consider how people scan a website for information
    • CONTENT. The website should provide easy consumable content that speaks to the website visitor.
    • BASED LAYOUT. It doesn’t help if you have a fancy layout but web visitors get frustrated and don’t know where to click or get more information.
    • LOAD TIME. A website should load as fast as possible to create a great user experience.

    Find out more about our web design services here: https://chillimedia.co.za/websitedesigncost/

    We would be happy to work with you and your budget.

    We also offer website and email hosting services.

    Alternatively we recommend Bluehost for website hosting.

    time using social media apps

    The digital media landscape in South Africa July 2022

    Posted on Posted by Chilli Media Categories Facebook, Google, Instagram, Marketing, small business marketing, Social Media, TikTok

    Digital marketing and social media is a great way for businesses to generate new leads and increase sales.

    Facebook updates

    But, it can be difficult to find the right platform for your business.

    In this section, we will talk about how to choose the best social media platforms for your business and make use of the latest numbers to guide you on this process.

    We will also discuss how effective these platforms are in terms of reach and engagement.

    Finally, we will talk about marketing on social media and how small businesses can use them effectively.

    How do you choose the best platform for your business?

    time using social media apps

    We believe there are three aspects that will guide your decision

    1. Demographics of target audience- who to you want to reach?
    2. How familiar/comfortable are you or your social media manager with the platform
    3. Where will you get the best BANG for your resources ( time, effort and ad money)

    Let’s start off with demographics

    If your audience is more professionals then LinkedIn will be a good option. If you audience is younger (under 30) TikTok or Instagram will be a good option. Or if your ideal customer is between 35-55+ the Facebook will still be a good option.

    Familiarity

    We believe it is no use recommending a platform to a client, if they have a negative perception towards that particular platform. Especially if the business owner will be managing their own platform. Of course this is not the case if you have a in house social media manager or assistant. Alternatively, a business can always outsource their social media services to an agency like Chilli Media, where we make sure we get the best value for your business on the chosen platform.

    Where you will get the best reach or action ( bang or your buck?)

    TikTok and YouTube:

    There has been a lot of chatter on social media in recent weeks about the amount of time that people spend using social platforms. These latest numbers related to App usage suggest that TikTok users now spend close to 5 percent of their waking hours watching TikTok videos. YouTube isn’t far behind TikTok though, with the platform’s Android users spending an average of 23.2 hours per month using the YouTube app between January and March 2022.

    However, it’s worth remembering that a considerably larger share of YouTube viewing will take place on laptop and desktop computers and connected TVs compared with TikTok (App).

    TikTok

    There’s a good chance that each individual viewer still spends more time watching YouTube videos across all devices than they do watching TikTok videos. Furthermore, the latest ad reach data shows that YouTube’s adult (18+) audience is roughly 2½ times bigger than TikTok’s adult audience, so YouTube’s total, cumulative time spent is likely still more than double that of TikTok.

    It’s also important to highlight that the time users spend in the TikTok app is still growing rapidly, whereas the time users spend in the YouTube app has actually decreased slightly over recent months. Looking beyond the top two places, it’s interesting to see that Facebook still claims third spot in the global rankings, at an average of 19.4 hours per month, per user.

    Keep in mind: TikTok ads now reach 1 billion adults each month

    No, Facebook is not DEAD!

    Social media stats july 2022

    Despite perennial media headlines foretelling the demise of Facebook, Meta’s latest ad-reach data show that tales of Facebook’s death continue to be very much exaggerated. The company’s own resources reveal that global Facebook ad reach actually increased by 1.2 percent between April and June, taking the platform’s total global advertising audience to 2.17 billion.

    • Facebook ads reach 2.04 billion users aged 18 and above outside of Mainland China in July 2022
    • TikTok ads reach 1.02 billion users aged 18 and above outside of Mainland China in July 2022

    So, perhaps it’s time for marketers to stop pitting these platforms against each other.

    So, if you’re looking for some more representative metrics on which to base those allocation decisions, I’d recommend:

    • Cost per outcome: how much money would you have to spend on each platform to reach your audience and – critically – to achieve your desired objectives? Given that we can now reach almost all of the users of any given social media platform on at least one other social platform, it’s well worth exploring which platforms offer the most cost-efficient opportunities to reach your target audience and deliver your desired outcomes.
    • Creative opportunities: different platforms offer different media formats, each with their own advantages and limitations. Because of this, it’s well worth exploring which creative formats might offer the most effective and engaging ways of delivering your brand’s message, well before you start thinking about which platform(s) you’ll use to deliver that content.
    Youtuber

    For a business to be effective with social media marketing, will require commitment.

    Commitment to produce frequently content, monitor the accounts and manage engagement on all channels. The worst thing is to find a business profile that has clearly been abandoned by the business. Ask yourself, what type of image does that set for the audience?

    So before you embark on the latest social media craze

    Ask yourself:

    • Who is the driver behind this initiative?
    • Will that person be around for a long time to see the project through
    • Do we have the resources and commitment from management to invest in this platform?
    • What do you aim to achieve through social media?
    • Is our ideal audience sufficiently represented on this platform?
    • Do you know what is needed to manage this platform successfully?
    • What are our long-term goals with digital marketing?

    If there is any doubt about any of the above questions, we recommend you reach out to us and lets set up a consulting session to help guide you through this process.

    Business man success

    Do you want Chilli Media to manage your social media for you?

    Want stress free social media management?

    See your pricing guide here

     

    Make sure you get the most out of your website by optimizing it for performance- website optimization

     

    Request a Quote

    The Secret Website building tool for Small Businesses that Web Developers won’t share with You!

    Posted on Posted by Chilli Media Categories small business marketing, Website design

    The Secret To Amazing Websites At No Cost

    Do you need a website for your business?

    You know This- You need a business website to success in marketing!

    You may be thinking that it is an expensive and time-consuming task. If you have shopped around for quotes from web developer you may have gotten anything between R4 000 – R50 000 for a business website. But it doesn’t have to be that expensive in actual fact getting your first website should be FREE to set up and manage.

    Secret Web Development Tool

    Most Developers will not share this with you but there are some affordable and easy-to-use website builders that can help you get started.

    What is a Website Builder?

    A website builder is an online service that allows anyone to create a professional looking website without any knowledge of coding or web design. The most popular of these services are WordPress, Wix, and Shopify. To get the best value out of these services you need to go to the paid option and have an understanding of how to put a website together.

    These services allow you to create a free or paid account and then choose from templates or build your own site from scratch with drag and drop functionality, but you need to understand how websites work to get the FULL Power of IT

    But What If I Told You an EVEN BIGGER SECRET?

    There is a powerful system, that other web developing companies are not sharing …because it would put them out of business.

     

    The SECRET:
    You can use artificial intelligence to do the hard work for you… and the BEST NEWS

    It will not cost you anything JUST 10 minutes of your time

    Get Access To My FREE Webinar HERE

    I want to Invite You To My FREE WEBINAR

    And I will share this SECRET SOLUTION with You!

    It USES THE POWER OF TECHNOLOGY

    And will only take a few minutes

    Business success

    The SECRET:
    THIS AI builder     will help you create your website by providing a platform that is easy to use and offers you the tools to design your website.

    With this AI website builder, you can create a website with ease. You can choose from different templates and customize them as per your needs. You can also check out how other websites are designed and then pick one that suits your taste.

    So then you may ask … why are we sharing it with YOU!

    Well… we at Chilli Media have a deep passion to help small business owners and understand that not everyone has the money for a developer.. so instead of saying “no” we can not help you …we have created a solution that will cost you nothing.

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    Business success
    online reputation management

    Online reputation management made easy

    Posted on Posted by Chilli Media Categories Uncategorised

    Your online reputation is EVERYTHING

    How your brand is perceived online is your online reputation.  This means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing strategy.

    Monitoring what people say about you online will help you maintain a good reputation.

     

    Here’s a quick riddle for you:

    What takes 20 years to build, and five minutes to ruin?
    Arguably, many things.
    But, as Warren Buffet famously stated, brand reputation is certainly one of the first that comes to mind. 

    Brand monitoring is the process of tracking publicly available brand mentions about your brand, service, or product.

    The data collected by a brand monitoring tool can have a positive effect on your business. Web monitoring can help you protect your reputation, measure the results of marketing campaigns, increase your brand awareness, and much more.

    Frequently Asked Questions

    Most frequent questions and answers related to Brand Reputation Management

    How do we protect our online reputation?

    The most basic aspect of protecting your reputation is the continuously monitor online sentiment, assess whether the response is positive, neutral or negative. And to be informed as soon as a negative mention or conversation appears online before it is too late.

    Why is it important?

    Online reputation management is not just about avoiding a PR scandal but can also help you get to know your customers and engage with customers online to improve customer satisfaction.

    What else can online reputation management offer our business?

    It is also an effective tool to measure your marketing and PR efforts.

    What else can be tracked?

    Track hashtags with hashtag reach and volume.

    What data will our company get?

    Your business will get access to

    some hefty brand monitoring data, such as:

    • the volume of mentions
    • the sentiment analysis of mentions
    • type and number of interactions
    • estimated social media reach
    • most active locations where your keyword is used on Twitter
    • the context of a discussion for your project
    • list of most influential authors for your industry niche

    Can we collects publicly available data?

    Yes, with brand monitoring we can track data from various sources:

    • social media channels (Facebook, Twitter, Instagram, YouTube, Twitch)
    • blogs, forums, and review sites
    • news sites
    • podcasts
    • newsletters
    • all other publicly available mentions on the web
    online reputation management

    What tools can a company use to track their online reputation?

    Google Alerts

    Google Alerts is a much simpler brand monitoring tool, which has its advantages and disadvantages.

    For starters, Google Alerts is a free tool.

    It’s also easy to use. Enter the keyword you want to monitor across the web into the search bar and enter your email address. That’s all!

    Every time someone uses your keyword online, you’ll receive an email.

    GA aggregates online mentions containing your predefined keyword.

     

    Native social media networks and analytics

    Sometimes the easiest solution is the best!

    Many social media platforms offer built-in analytics platforms and notifications systems.

    It’s by far one of the cheapest ways to monitor your brand mentions, at least, in terms of money.

    To get the data you need from native analytics tools, you need to spend a vast amount of time inside the panel, manually analysing the mentions. That’s the right solution for individuals or small brands, but will be ineffective for SME and big corporations.

    Brand24

    Brand24 is the perfect mix between social listening and overall brand tracking.

    Brand24 will give you plenty of information about your brand, how it is perceived online, and where and what people are saying about your brand. User-friendly dashboard makes the navigation a piece of cake.

    To start project, simply enter your brand name in the project creation wizard and click create. From that moment on, the process of monitoring brand, hashtags, and more starts!

    Moreover, Brand24 will give you some hefty brand monitoring data, such as:

    • the volume of mentions
    • the sentiment analysis of mentions
    • type and number of interactions
    • estimated social media reach
    • most active locations where your keyword is used on Twitter
    • the context of a discussion for your project
    • list of most influential authors for your industry niche

    But that’s not all! Brand24 also offers two comparison modes.

    You can compare two separate projects in the Comparison tab.

    That’s useful if you want to compare your brand reputation to your competitors. Or if you have two services, products, or marketing campaign and you want to see which one achieved the desired KPIs.

    Brand24 start from $49 a month

    Keyhole

    Keyhole will give insights into your brand online performance.

    The brand monitoring tool gives you a quick rundown of the most important social metrics, for example:

    • total impressions
    • total engagement
    • total link clicks

    Keyhole monitors the performance of predefined keywords, URLs, hashtags, and @ brand mentions.

    Keyhole offers real-time monitoring and reporting. You can use the brand monitoring tool to track your company’s performance or to compare your results against your competitors.

    Keyhole starts at $179 a month.

     

    Get In touch with us- if you are interested in effective
    Online Reputation Management

    Do you want Chilli Media to manage your social media for you?

    Want stress free social media management?

    See your pricing guide here

    Make sure you get the most out of your website by optimizing it for performance- website optimization

     

    Elementor cloud hosting

    Cloud Website Hosting with Elementor

    Posted on Posted by Chilli Media Categories Design, Website design

    Don't miss this amazing Cloud Hosting Offer

    What Is Cloud Hosting?

    Traditional hosting sees your website leverage the power of one particular server’s CPU, RAM, storage, and data transfers. For example, shared web hosting has your website literally share resources with other sites that are also hosted exclusively on one server. The result is many annoying limitations in terms of power, and the inability to handle sharp traffic surges. For better service, you can pay for a virtual private server, or even a dedicated server of varying power. In all these cases, you’re basically relying on one server, and that’s it. However, cloud hosting kicks that single-server hosting model to the curb. With cloud hosting, your website draws resources from multiple servers.

    Cloud hosting’s use of multiple servers gives it certain advantages over traditional hosting. For example, if your website experiences a sudden traffic spike, it can pull resources from another server to prevent slow page loads or, worse, the site going down. In addition, cloud hosting makes it incredibly simple for your website to scale resources up or down, as needed. With traditional hosting, you may need to move to a different hosting type (say, from shared to VPS or dedicated) in order to obtain the power that your website needs.

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    Our Content Delivery Network by Cloudflare uses distributed servers worldwide so visitors are automatically directed to the closest server.

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    Facebook marketing

    Latest Social Media News June 2022

    Posted on Posted by Chilli Media Categories Facebook, Google, Instagram, Marketing, Social Media, TikTok

    Here is some of the best updates for social media news

    Facebook marketing

    Instagram Updates

     

    Instagram is testing a Notes feature
    Disappearing content is a key feature on platforms like WhatsApp and Snapchat, and now Instagram is getting on board, testing a new feature called Notes. Notes allow users to post quick ramblings or announcements to their ‘close friends’ circle or to followers who also follow them. It works like a sticky note, with the content disappearing after 24 hours. Currently in testing, it’s thought that Notes will be able to be up to 60 characters in length. Watch this space for notable Notes updates.

    Instagram is testing a new age verification tools
    Don’t look a day over 18? Well, that may be an issue, as Instagram is testing a new set of features designed to verify ages when people claim to be over the age of 18. Currently being tested in the US, video selfies, vouching from adult friends and providing an ID are all new ways that users may be able to verify their age. There are two basic use cases for this new verification system: adults who have registered as teens by mistake and trying to enter their correct age; and teens who are trying to circumvent the platform’s age-appropriate restrictions.

     

    Instagram Shares Tips on How to Use Reels

    “Since its introduction on Facebook and Instagram, Reels has grown to become a treasure trove of entertaining, imaginative and educational video content from around the world. Reels is the ideal place for brands to get discovered on the global stage, to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement and awareness.”

    Tips to create engaging Reels

    • Nail the hook in your Instagram Reel
    • Get creative with transitions on your Reels
    • Sync your music. Don’t underestimate the power of using sound to grab and retain the audience’s attention. Reels is already the biggest engagement growth driver on Instagram.
    • Stay in touch with the latest, and use the newest effects on Reels.
    • Partner with creators to tell your brand story in new and fresh ways. Collaborating with influencer voices drives more engagement, authenticity and awareness.
    • Instagram Reels is a place where authenticity thrives, so create Reels that are true to you and that reflect your brand values.

    Source: Facebook

     

     

    Twitter partners with Shopify


    E-commerce is continuing to step up a level on Twitter, with the platform now partnering with Shopify to launch a sales channel app. The app allows Shopify merchants in the US to onboard themselves to Twitter’s Shopping Manager. Shopping Manager is the dashboard where sellers can access product catalogue tools, as well as enable other shopping features for their profiles. After linking their Shopify and Twitter accounts, merchants can use the new app to sync their product catalogues to Twitter.

     

    Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

    This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

     

    7 Tips to Grow Your Audience on Every Social Media Platform

    • Repackage and repurpose
    • Steal like an artist
    • Trends are your friend
    • FAQs can be content
    • Get social on social
    • Collaborate everywhere
    • You need a newsletter

     

    Snapchat Officially Launches its New ‘Snapchat+’ Subscription Program

    As explained by Snap:

    “Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.”

    And also, make more money, which is a key concern for Snap, which has been hit hard by recent economic shifts, particularly in Europe, leading to reduced ad spend in the app.

     

    Could TikTok be in for another legal challenge in order to remain in operation in the US?

    It seems that the heat could be rising for the app once again, with FCC Commissioner Brendan Carr publishing an open letter that calls upon both Apple and Google to remove TikTok from their app stores due to TikTok’s ‘pattern of surreptitious data practices’, which specifically relates to how it shares data with its Chinese parent company.

    As per Carr:

    “TikTok is not what it appears to be on the surface. It’s not just an app for sharing funny videos or memes. That’s the sheep’s clothing. At its core, TikTok functions as a sophisticated surveillance tool that harvests extensive amounts of personal and sensitive data.”

    Care notes that TikTok tracks a range of data inputs, including search and browsing histories, keystroke patterns, biometric identifiers, draft messages and other metadata, while it can also access text, images, and videos that are stored on a device’s clipboard.

    Back in 2020, with the introduction of iOS 14, TikTok users noted that the app was tracking their Clipboard content, with the new iOS notifiers showing that TikTok was accessing the Clipboard every few seconds. Amid various questions around why it would need to do so, TikTok then said that it would remove from this element from the app – but still, the fact that TikTok was disingenuously sucking in more user data underlined concerns that it is indeed being used to glean maximum insight on its users. And with parent company ByteDance beholden to the CCP, under China’s controversial cybersecurity policies, the concern remains that TikTok could inadvertently be used as a surveillance tool in every market that it operates.

     

     

    The Best Hashtags Strategy for Instagram

    Posted on Posted by Chilli Media Categories Facebook, Instagram, Marketing, small business marketing, Social Media

    What are Instagram hashtags and what is the best strategy to use?

    ​​A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #mondaymorning). They are used to categorize content and make it more discoverable.

    Hashtags are clickable.

    Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.

    Instagram hashtags are still one of the most effective ways to get more eyes (and engagement!) on your Instagram posts in 2022.

    But how do you use hashtags for Instagram? How do you find the best hashtags for your Instagram account? Which hashtags are trending right now? And should they go in your caption or in the comments?

    The Top 50 Most Popular Instagram Hashtags in 2022

    Using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories, as they’re less likely to be seen. 

    That said, it’s helpful to know what’s trending on the app, so here’s an up-to-date list of the top 50 hashtags for Instagram based on usage over the last month:

    1. #love

    2. #interiordesign

    3. #design

    4. #fashion

    5. #instagood

    6. #style

    7. #inspiration

    8. #art

    9. #travel

    10. #summer

    11. #realestate

    12. #foodie

    13. #homedecor

    14. #smallbusiness

    15. #shoplocal

    16. #motivation

    17. #wellness

    18. #health

    19. #lifestyle

    20. #beauty

    21. #food

    22. #home

    23. #selfcare

    24. #photography

    25. #fitness

    26. #nature

    27. #handmade

    28. #ootd

    29. #photooftheday

    30. #skincare

    31. #architecture

    32. #selflove

    33. #shopsmall

    34. #luxury

    35. #supportlocal

    36. #instafood

    37. #beautiful

    38. #mentalhealth

    39. #mindset

    40. #business

    41. #vegan

    42. #linkinbio

    43. #healthy

    44. #family

    45. #interior

    46. #entrepreneur

    47. #interiors

    48. #delicious

    49. #explore

    50. #realtor

    How Many Instagram Hashtags Should You Use On Your Posts?

     Instagram recently advised that creators should use between 3-5 hashtags on their posts, despite allowing up to 30 per post.

    This goes against everything we’ve previously heard about how hashtags work on Instagram, but based on their new focus on keywords and SEO, it does (kind of) make sense.

    Instagram is introducing more “suggested” content feeds – like the Instagram Reels tab, for example. But in order to provide suggested content that truly is a “good match,” Instagram needs to be able to accurately categorize it. The theory? Fewer hashtags = more reliable self categorization.

    However, we would like to mention that current testing still confirms that more hashtags equals to better results.

    What Hashtags should I Use?

    Unlike Twitter, Instagram doesn’t publicize a list of trending hashtags. However, if you search for a hashtag on Instagram, you’ll see how many posts use that hashtag. You’ll also see a list of other popular Instagram hashtags using similar words, with post counts included too.

    But here is a formula we use for all our clients:

    • Location based: places,city, country
    • Branded: campiagn name, events, your brand
    • Industry: Your niche
    • Community: specific group of people
    • Descriptive: content topic of actual post

    What Are the Benefits of Using Hashtags on Instagram?

    Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram.

    We recommend using a tool like Hashtagify to help you search for the best hashtags for your content.

    hashtags data by hashtagify.me

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