Chilli Media

Best Website Builders in 2022

12th May 20222nd June 2022 Chilli Media Marketing, Website design

There are many website builders available on the market. To help you find the best one, we have compiled a list of the top 4 best website builders in 2022.

A website builder is a software that helps you create and maintain your own website. It provides you with a variety of templates, which can be modified to suit your needs and preferences. You can also use it for SEO purposes, as it has built-in features for Google Analytics and Google search console integration.

There are many different types of website builders available on the market, but it is important to know what type you need before you start looking. There are static site generators and CMS platforms, which can be used by anyone with basic HTML knowledge, and even easy drag and drop builders. All of the below are know as Drag and Drop Builders, which we recommend for ease of use.

Why? Because you do not need to write a single piece of website code to design a website these days!

If you do select one of the options below depending on your needs, we are confided that you have made a good choice and have selected one of the best website building systems available in 2022.

$ 49

Unlimited Web Creation
Advanced functionality
Hosted or Not hosted

$ 16

Month

Web Builder Included
Email System Included
Marketing Automation

Popular

$ 19

Month

Online Store
2 Staff Accounts
Up to 4 Inventory locations

$ 4,50

Month

Free Domain
500MB Space
Hosted

Elementor

 4.7/5

Elementor gives you access to pre-designed page templates, elements, widgets and sections.

Elementor is made for use on WordPress, a free and open-source content management system written in PHP. This also means you need to have a basic understanding of WordPress and web files. Alternatively get your IT guy to help you with the set-up.

Overall this website building software will offer you the most flexibility compared to the others, but there may be a little steeper learning curve compared to other less advance website builders.

Elementor includes both free and paid versions, however we would strongly recommend the paid version for accessing more features. Unlike the other options listed below with Elementor you pay an annual fee to make use of their (software) the plugin.

We give Elementor a 4,7 out of 5 score.

WordPress is not a hosted solution, and you will need to get a hosting company to host your website for you. A new feature of Elementor solves this by offering Elementor Cloud also see below. Want a separate hosting packages or company we recommend BlueHost .

If you are planning to accept payments online you need to also have online payment gateway, for South African businesses we recommend Yoco

As a digital agency creating beautiful websites for our customers we love Elementor. It offers us so much flexibility and designs are limited with what we can build.

If you think of starting web development as a business or side hustle , you can not go wrong with this system.

Get Response

 5/5

Get Response is a complete solutions and you can sign up for free. You will get an email marketing system, website builder, load up to 500 contacts for free and other marketing automation tools. As with all the other products listed on this page it also has a drag and drop website builder with some impressive A.I. features. Feature-wise, they do boast a lot more than most other email and website builder. From custom landing pages to advanced automation and reporting features, you’ll be hard-pushed to find a feature they don’t offer.

Our favorite feature is the conversion funnel- a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments. their higher tier package also includes a Webinar feature, built into the system so no need for Zoom.

To future proof your company, you need to invest in an email marketing tool as the next step of online marketing, using Get Response makes it just so much easier.

We give Get Response a 4,9 out of 5 score.

Wix

 4.3/5

Wix is one the top rated drag and drop web builders achieving an overall score of 4.3 out of 5 in our research and testing. You can easily customize your templates as you want. They also have online store offering on the business and e-commerce plans starting at 17USD per month. You need to know what are your needs and buy your plan accordingly. You can always upgrade later.
This is also a hosted solution, you will only require a domain if you do not want to use their free domains.

Shopify

 3.3/5

Best All round solution, if you are planning to have an online store or receive payment online. Its an affordable way to start get an E-commerce business online. Easy to start off with and maintain. This platform is aimed at beginners to advance developers or business owners that want to build an online store. But they also cater for developers, and provide full access to CSS, HTML and Shopify’s templating language. Most E-commerce features are integrated.

Shopify is a “hosted” solution.

Your website will run on their own servers. You don’t own the system, products but instead pay a monthly fee to use it.

With Shopify the most E-Commerce features that you will need is already build in.

We give Shopify an overall 3,3 out of 5 score, due to it’s price point, and not ideal for all business types.

Other options

Mailchimp is a very well known and often used marketing automation tool. Comes with a drag and drop builder, email system and automation similarly to Get Response.

Most hosting companies who sell you a domain ( mybusiness.com) also offer their own drag and drop web builders as an added feature. This is also a possible option for price sensitive startups

Final Thoughts

Building a website can be time-consuming and expensive. There are many free and paid website builders out there that can help you to get your own site up and running in no time.

There are many benefits to using an online website builder. You don’t need any programming skills or design experience, they are easy to use, they save you money, they come with templates that you can edit, and they have the hosting included.

However, there are also some disadvantages of using a web builder: you cannot customize the design of your site completely from scratch, you might have to pay for additional features like SEO tools or eCommerce options, and some web builders may not be as secure as others.

It is a difficult decision, because of the number of solutions out there.

To help you with your choice, consider these questions:

Do you just need a website?
Do you want to take online payment?
Will you possibly invest in automation and email marketing later?
Are you comfortable with the idea of building your own website?
How much flexibility do you require?

The basis of this study was determined on those business owners, entrepreneurs that would want to build their own websites and not pay a developer thousands for a website.

If you have the money, our recommendation is to actually get a web developer and let them do all the hard work for you. Chilli Media would be happy to guide you through the process , just reach out to us at info@chillimedia.co.za

Do you want Chilli Media to manage your social media for you?

Want stress free social media management?

See your pricing guide here

Make sure you get the most out of your website by optimizing it for performance- website optimization

Request a Quote

Before you can build your website, do you know what to write on your website? Use your writing sheet below to guide you in writing the website copy every!

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Why MARKETING AUTOMATION Is The Only System You Really Need

23rd April 202223rd April 2022 Chilli Media Marketing

Why MARKETING AUTOMATION Is The Only System You Really Need

Marketing automation is the only system you really need when marketing your business effectively.And it is the only skill you need to be successful in the modern marketing industry. Marketing automation can help you automate your marketing campaigns, and it can also help you with lead nurturing and lead scoring. It’s a tool that helps marketers scale their efforts, but not replace them.

Marketing automation is the process of automating marketing tasks that would otherwise be performed by you or an employee. It is a system that takes care of repetitive marketing tasks, freeing up time for marketers to focus on more creative and strategic projects.

Marketing automation can be used in various ways:

– Generating targeted content based on the customer’s profile

– Scheduling social media posts and publishing them

– Sending personalised emails to customers based on their browsing history

– Tracking customer activity, such as purchases and website visits

Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but also to provide a more personalised experience for their customers.

The technology behind marketing automation makes these tasks faster and easier to do.

Marketing departments are using marketing automation to save time and money. Automation is a way to reduce the workload of marketing teams. It also helps in increasing the productivity of employees by providing them with tools that can help them focus on their work.

Marketing automation software helps in automating repetitive tasks, saving time, and generating leads for your business. It’s a great way for marketers to focus on the more important tasks at hand and provide better customer service to their customers.

The secret of successful marketing automation is the ability to create personalised experiences for the customer.

Automation is a key component in creating those personalised experiences.

Marketing automation can provide insight into who a prospect is and what they want. This data can be used to create an automated experience that will lead them to conversion and make them feel like they are being listened to.

However, marketing automation is not a one-size-fits-all solution. It needs to be tailored to your company’s goals and needs in order for it to work effectively.

The technology behind marketing automation makes these tasks faster and easier to do.

Why choose marketing automation?

It brings your whole company together with streamlined processes that keep your customers at the centre of it all. It builds processes that work across different functional teams so you can reduce customer effort at every stage of the journey. It breaks through silos and works together to provide a unified customer experience right from the very first touch, all the way beyond the customer purchase.

With effective marketing automation, there’s no need for complicated hand-off procedures, because everything is automatically saved in your central data storage, and internal workflows can help you prioritise tasks as they’re needed.

What are the benefits to marketing automation?

Marketing automation is a tool that provides a lot of benefits. It can be used to send personalised emails to customers based on their browsing history.

Marketing automation is the key to successful marketing and customer acquisition. It helps in delivering better customer experience and driving revenue by sending personalised emails to customers based on their browsing history.

Each of your prospects’ actions is an added data point for your marketing strategy, telling you what customers are looking for, instantly. As helpful as this information is, manually tracking these behaviours is impossible.

With marketing automation software, businesses can use these inputs across multiple channels to deeply understand their customers’ needs and deliver the right content at the right time. These workflows help drive qualified prospects to helpful content, resulting in warm leads that can then be nurtured thoughtfully into customers. Marketing automation doesn’t stop there though.

These workflows help drive qualified prospects to helpful content, resulting in warm leads that can then be nurtured thoughtfully into customers. Marketing automation doesn’t stop there though. With the customer at the centre of the flywheel, businesses can continue to engage customers with personalised workflows that lead to loyal, repeat customers who refer their friends and family.

Marketing automation is powerful, which also means to make it work, you must understand all its components and nuances.

Marketing automation is the process of automating parts of a marketing campaign. It is an online tool that can be used to automate a variety of tasks, such as sending emails, triggering content based on time or location and analysing customer data. Marketing automation can be used to optimise campaigns and make them more efficient.

Marketing automation tools help marketers by providing them with the ability to create workflows that are automated. These workflows are created in advance so they can be executed automatically without any human intervention when the right conditions are met. For example, if you want an email to go out automatically every time someone signs up for a newsletter, you would set up a workflow that sends out that email at the appropriate time.

Need help with automating your marketing systems, then contact us now.

Do you want Chilli Media to manage your social media for you?

Want stress free social media management?

See your pricing guide here

Make sure you get the most out of your website by optimizing it for performance- website optimization

Request a Quote

Some of our clients

Affordable Social Media Services in South Africa

7th April 20227th April 2022 Chilli Media Uncategorised

Social media is a powerful marketing tool that can be used to promote your small business. At Chilli Media we offer affordable social media services in South Africa that can help you out with marketing your business and get more leads and sales.

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Our affordable social media services for South African companies can help your business grow and leverage the power of social media.

Social media marketing is now a necessity for any small and large business in South Africa that want to grow their presence in the market and it is therefore important to invest in this service. Basically, we are in a new era of business where social media marketing is something that every business should be doing, whether they’re a startup or an established company.

Below are some reasons why you should think about investing in affordable social media services:

-Grow your audience

-Build your brand

-Increase visibility

-Increase traffic to your site

-Generate more leads

-Attract more customers

The real cost of social media marketing services

What will it cost? Is like asking how long’s a piece of string?

The main factors of cost is determined by what your business wants to achieve in a set period of time and the skills and expertise of the agency that you use.

Agencies vary hugely in price and it is very much dependant on a whole raft of factors that include:

Whether you need them to set-up and manage accounts or just nurture existing activity

The number of pages and platforms you expect them to manage

The frequency of posts

The complexity of any social media campaigns

Whether you want them to answer questions from interested parties

How quickly you are looking to boost search visibility, traffic and conversions with SEO and PPC

The current status quo of your social media presence and brand awareness

Whether you need the additional support of copy-writing services for blogs, website copy, industry websites and so on

Whether you expect the agency to take the lead on brainstorming new ideas and strategies.

Why not ask yourself…

WHAT IS THE COST OF NOT HAVING PROFESSIONAL SOCIAL MEDIA MANAGEMENT?

Brand Damage is the most important Cost to NOT Doing It Right?

You can easily Google : “social media brand damage” and see how easy it is for a business to go completely wrong on social media if it is handles by an inexperienced person or a hot headed owner, or a over worked admin person.

Don’t forget to do a price comparison, if someone is extremely cheap then ask yourself why?

At Chilli Media, we have a set process to determine the goals of each and every clients. We want to help you and keep within your budget. So its best to set up a discovery call so that we have a good understanding of your needs and wants.

Our sign up process is as follows:

Complete our discovery form and set a discovery call.

From these 2 steps we can determine if we are a good fit for each other. We do not just accept any client that walks in our doors. Our goal is to build a long term business relationship with each and every client and our clients become like family.

Still not ready to commit to our affordable social media marketing services, yet?

Do you still want to do it yourself?

Then start here with this freebie, and when you are ready to invest in your business contact us.

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Do you want Chilli Media to manage your social media for you?

Want stress free social media management?

See your pricing guide here

Make sure you get the most out of your website by optimizing it for performance- website optimization

Request a Quote

Looking for a digital marketing company in South Africa?

5th March 20225th March 2022 Chilli Media Facebook, Google, Instagram, Marketing, Social Media, Website design

We all know that any successful business needs to consider digital marketing actions for future growth. Maybe you have been doing it yourself but find it time consuming, or your company has grown and you have decided to invest more in your marketing efforts, whatever the reason, many business are now looking to outsource their digital marketing needs to a company or person in South Africa.

Hiring or outsourcing professional services such as digital marketing can allow you to work on the things you are good at. Digital marketing agencies have experience, knowledge and the skills to take your business marketing to the next level.

Digital marketing is one of the preferred professional services that you can outsource at an affordable cost similar to outsourcing your legal requirements, accounting, website development, IT support, and logistics.

Agencies focused on digital marketing can help your business market itself better through various online activities, like search, social media, brand development and paid advertising.

via GIPHY

When should you consider outsourcing your digital marketing to a company or person:

You are not gathering sales leads nor selling products via your marketing channels.
One of your goals is to increase brand awareness and you feel that what you are currently doing is outdated.
You have an online audience (kind of) but you don’t have insight into their behaviour nor do you understand how to convey the message that you want to solve their problems.
You are struggling to manage the business and the marketing by yourself
You would rather spend your valuable time on the income generating aspects of your business, like taking sales calls, performing your specialised duties as a service professional.

How do you find a digital marketing company?

First up you need to determine your actual needs. Do you want a complete digital marketing campaign or would you rather start just with social media marketing? The easiest is to just Google digital marketing or social media agencies in your area.

There are many companies that offer social media or digital marketing services, but there is a difference between those who offer it as a service and those who specialise in it. The latter will be able to provide you with the best possible long-term results.

The best way to find out which agency is the best for you is to research them. Don’t just select a social media marketing agency based just on their pricing or plans. Also consider how much they charge for different types of services and if they understand the overall lead generation system in your business or are they just focused on posting pretty pictures.

Unfortunately, your search may take some time, as although many agencies list the whole range of digital marketing services like SEO, Google Ads, copywriting, social media, brand development. You will also quickly realise that many specialise in one area and may want to push that specific service more than another digital solution.

At the end of the day, you need to feel comfortable with your selection, and trust that your digital expert knows what’s good for your business and for your long term results.

Which company is best for digital marketing?

Determining which company is best, will really depend on your requirements:

Do you need a full-service agency or someone experienced in one field?
What is your budget?
Does the agency cater for small businesses or large corporations?
How hands on or off would you like to be?
What are your specific needs, and do the agencies understand your business needs?

Some of the key functions that a digital marketing agency can perform are:

Website development

Web development involves the building and maintenance of websites. Some of the core services this includes are domain and hosting registration, website maintenance, plugin development, website design, CMS solutions, custom coding, and the setting up of e-commerce websites.

Creative Services

Services include copywriting services, content development, SEO content development, video and photography, animation and motion graphics, and brand development services.

Graphic Design

This deals with the creation of visual content to convey a message. Services offered under the Graphic Design umbrella include company logos, corporate identity, brochures, email signatures, logo design, letterheads, promotional material, website design, landing and page design.

Marketing Management

Marketing involves the creation of content and experiences to attract and entice customers. There are two types of marketing: inbound marketing and outbound marketing.

Inbound marketing makes use of SEO social media, blogging, viral marketing, influencer marketing, content marketing, paid search marketing;, opt-in email marketing, and webinars.

Outbound marketing makes use of PPC ads, TV/ Radio ads, display ads, trade shows, print ads, cold calling, and media buys.

As part of marketing management you also have the following functions: marketing strategy, marketing plan, campaign concept, marketing promotions, project management, advertising and public relations.

Digital Marketing

Professional services offered by digital marketing service providers include social media management, email marketing, e-commerce setup, lead generation, Google Ads, and SEO services.

Choosing the right service provider can be tricky if you don’t know what you are letting yourself in for.

Consider the following:

Marketing goals and anticipated outcomes

Consider why you are looking for help and make a list of your goals and what you would like to achieve. Do your research or speak to a professional, even if it means getting advice from a consultant it may be worth getting all the information you need. Next decide which goals are the most important, this will help especially if you have a set budget for marketing and are not able to commit to pay for all the services that are offered to you.

Marketing budget

Ask yourself the following questions:

How much are you willing to spend on a marketing agency?
What services do you need (that aligns with your immediate goals)?
What marketing channels do you already use?
Eliminate companies that offer services that cost much more than what you budgeted for.

Expertise

It’s important to consider what services each agency specialises in and whether they align with the services you are seeking. Look for social proof such as reviews and testimonials and previous work done. Many companies now also offer a free consultation that can help determine if they are the right fit.

Customer service

It’s important to consider whether you will enjoy working with an agency. Keep an eye out for their level of professionalism, timeliness and how they respond to feedback.

Professional services benefits:

Access to experts and specialists – get expert guidance to make the right marketing decisions for your business.
Generate leads and boost sales – increase sales by attracting customer attention online and get strategies for increasing conversions.
Get insights – get insight into customer data and online behaviour to help improve your sales and marketing strategies.
Improved customer service – use social listening tools and engage with your customers online through social media management.
Convenience – allows you to focus on running your business and frees up time to work on more important aspects of your company.

How much does it cost to hire a digital marketer or company?

Costs are usually based on the scope of work per project for services or your business needs. The pricing structure could be either a Once-off campaign versus monthly retainer – Service fees can either be paid once-off for a specific project or campaign or on an ongoing basis, usually recurring monthly or quarterly, also known as a retainer.

Do you need one agency to handle your SEO, website, social media and Google Ads? Then you are looking at anything from R20 000 per month and above

Do you just need the agency to handle your social media accounts? Social media management can range from R1500 for your less experienced social media managers up to R30 000 per month for bigger agencies and everything in between.

Make sure that the digital marketing person or company has the skills and knowledge and have been in the industry for a number of years. We see so many small businesses getting burned with people that market themselves as digital experts but who have no knowledge and experience. Unfortunately just because the person knows how to create a Canva design and post it on Facebook, doesn’t make them an expert.

Social media has become a vital part of the marketing mix for many businesses. It is a powerful tool that can be used to build brand awareness, generate leads and even boost sales. There are many social media marketing companies out there who offer services to help businesses leverage this powerful tool.

The key to success in the social media space is having a strategic plan and understanding what your business goals are. It’s important to find a social media marketing agency that understands your needs and will help you achieve those goals.

You may have to meet with the short list of social media companies to get a real feel from each and then make the most informed decision.

At the end of the day, you need to feel comfortable with your selected agency, and if need be consider changing if you think your needs are not met.

Chilli Media, is a niche digital marketing company helping small South African businesses with all their digital needs.

Find out more about our

Social Media Services here
Website Development here
Search Engine Optimisation here
Or visit our main page here

For more information, email us at info@chillimedia.co.za

Why we recommend Google My Business

22nd February 202222nd February 2022 Chilli Media Google, Marketing, Website design

In this article we will share with you why we recommend a Google My Business listing to all our small business clients.

If you want to improve your local SEO, then claiming and verifying your Google Business Profile better known as Google My Business listing is essential.

But you may say, “I already have a Facebook account, do I really need more visibility? “.. and the short answer is YES- you need to make it easy for customers to reach you so you need to be where your customers are and not everyone is on Facebook- yes there are almost 3 billion users on Facebook, but there maybe a few that would rather find you through Google and Google maps and that’s why we recommend Google My Business

What is Google My Business/ Google Business Profile?

It is a free business listing on Google – and is ideal for local online searches, which means that it drives local search traffic on Google.

Why is this Google My Business/ Google Business Profile good for my business?

Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.

Business Profile lets you take advantage of your business’ presence on Google. With your Business Profile Account, you can manage and update your Business Profile and build a website to attract and engage more customers. Business Profile’ Business Profile encompasses what was once known as Google Places for Business, Google Listings and Google+ Business Pages.

With a Google Profile

More customers will find you
They will be able to engage with you
It’s Free
It helps your business being found on Google Maps too.

How much does it cost.

Any business can use a Google Business Profile as its free of charge.

Although bare in mind, that set up, implementation and management of your profile is a lot like other social platforms and will require constant attention. An digital agency like Chilli Media, will be able to offer you a range of support services to ensure your Google Listing is optimally utilised.

Do I need a Business Profile if I already have a website?

Yes! Your free Google Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps. You can even add a link to your website on your Business Profile. Just imagine how many people are driving past your business while using Google and that may have been an untapped opportunity.

Is it only for shops and retailers?

No, whether you’re a home-based business or a service-area business, you can list your business details to appear on Google with or without a physical address. However, you will require a physical address to verify your listing.

Do I need to verify my business listing?

Yes, verification allows Google to confirm that you are the rightful owner of the business, so that you have permission to manage your Google Business Profile.

What other tips can you share?

You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Be consistent with name and address– Google Maps ranks businesses it can trust, and one measure of your trustworthiness is the consistency of information about your business across the web.

Use a local phone number– Use a local telephone number with the area code of your location. This will help you to rank higher in Google Maps, and it will also verify for searchers that your business is located in that area.

Keep your hours updated– Google Maps business listings tell users if that business is open, closed, or opening or closing soon. (And during the pandemic, whether it’s temporarily closed—making it an important SEO tactic during COVID-19.) Keeping these hours updated signals to Google that you are active and, therefore, trustworthy, and this will help with your rank. It will also prevent customers from making the trip out to your store only to find that it’s closed or closing—which can sometimes spark a negative review (which hurts your ranking on Google Maps).

Add photos to your Google Maps business listing-Google loves it when you upload photos to your listing. First, because it signals that you are an active listing worthy of ranking higher in results. Second, because Google’s photo-recognition technology is advancing and Google is starting to show images in local search results. And third, because the SEO rule of thumb is that Google loves what consumers love, and consumers love photos.

Post regularly to your Google Maps business listing-Like Facebook, you can publish posts that appear right on your Google Maps business listing. Regularly posting like this sends signals to Google that you proactively manage your listing, which it considers when ranking. In addition, when consumers are on search engines, they have high intent, so through Google posts, you can get your offers in front of a ready-to-engage audience.

Why should I be concerned about rank higher on Google Maps?

Research shows that Google Maps is the preferred navigation app for 67% of consumers. And with consumers rarely looking past the first few results when looking for a place to go, it’s crucial to make sure your Google Maps listing is optimized to show up first for relevant searches.

Research also shows that these consumers end up on Google Maps business listings from a keyword (aka “discovery”) search far more often (84% of the time) than from business name (aka “direct”) search. That being said, it’s important that your listing ranks high on Google Maps for these terms your potential customers are searching.

Another reason to rank on Google Maps is that the top three Google Maps listings will also display in regular Google Search results if applicable. And with 46% of searches on Google having local intent, showing up in that “Local 3-Pack” can greatly increase the visibility of your business.

Google Business listings increases your business visibility

How can I get my business listing to rank higher on Google maps?

So how do you get your business listing to show up higher in Google Maps? Just like how there are on-page and off-page optimizations for local website SEO, there are on-listing and off-listing optimizations for business listing SEO. But first, you need to get listed on Google Maps and claim your listing, which we’ll be covering next.

Add your business to Google Maps

Of course, you can’t rank higher or perform successful Google Maps marketing if you don’t have a Google Maps listing in the first place. If you already have one, skip this section. If you don’t have a listing or are not sure, follow the steps below to add your business to Google Maps:
Go to Google.com/maps or to the Google Maps app on your smartphone and search for your business name.
If it appears in the drop-down menu with a location next to it, then you have a listing! Skip to the next section.
If your business name doesn’t appear, you’ll see an option in the drop-down menu to “add a missing place.

Claim your Google Maps business listing

The second step in getting your business to rank higher on Google Maps is to claim your listing.
This is because when you create your listing, all you are able to provide is the name, category, and location; but when you claim your listing, you can provide many more details about your business, and the more information a business listing contains, the higher it will rank on Google Maps.
Plus, you can’t do any of the other steps in this guide if your listing is not claimed.
The prerequisite to claiming your business listing on Google Maps is having a free Google My Business account. If you have an account already, simply pull up your Google Maps business listing, select the option that says “Claim this business” or “Own this business?” and follow the prompts. If you don’t have a Google My Business account, head over to this post and we’ll walk you through creating an account and claiming your business with it.

Add information to your Google Maps business listing

When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.
For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google Business Profile to claim and update your business

Update your business info for better visibility

You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging.
Enter complete data
Verify your address
Keep your working housrs accureare
Manage and respond to revireds
Add photos

How Google determines local ranking

Local results are based primarily on relevance, distance and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

Experience the benefits of ranking higher on Google Maps

We threw a lot at you in this guide, so here’s a quick recap of all the strategies we covered for ranking higher on Google Maps:

Create and claim your Google Maps business listing
Complete every section of your Google My Business dashboard
Keep your name, address, and [preferably local] phone number consistent
Properly describe and categorize your business
Add photos and posts to your listing regularly
Get Google reviews
Consolidate duplicate listings
Have a responsive website
Target your website for local keywords
Embed a Google Map on your website

Business listings on Google Maps are becoming more advanced, allowing consumers to quickly get the information they need and make informed purchasing decisions. Follow the tips in this post to get your business showing at the top of Google Maps, and you’ll get to experience the increased visibility, engagement, and revenue that comes along with it!

You do not need to spend thousands of Rands every month on Google Ads if you are already on the first page of Google 😉

Start managing your Business Profile on Google today!

Contact Chilli Media if you need help with Google My Business or other digital marketing frustrations.

Social Media Cost and Outsourcing

20th July 202120th July 2021 Chilli Media Social Media

Looking to hire a social media manager or agency?

There are various aspects that will determine the cost or fee of a social media manager or social media agency.

Outsourcing social media is an affordable way to ensure you get quality social media management.

The cost of social media packages are a deciding factor for many businesses. No agency or social media manager can be compared with another if you do not consider these aspects and skills when looking comparing their fees.

What do you need to look for:

Your social media agency or manager may have some of all of the following skills: design experience, brand management, ads management, crisis communications, strategic approach to problem solving and community management.

Find out how much experience the agency or person has when analysing their price or social media fee, by looking at the following.

Design.
Everyone these days can create an image using online editing tools like Canva, but do they have the expertise and knowledge that translate into the skills a graphic designer requires to create a congruent look and feel representing your business.

Brand Management.
Brand management skills ensures that your social media presence is consistent with your other marketing efforts or online image. Consistence across all forms of advertising is the key to brand awareness and retention.

Industry experience.
Some industry experience goes a long way in helping them understand the environment you and your business is operating in.

Ads design experience.
Are you planning on running ads for your business? To be able to run a successful ad campaign on social media is not just a matter of pressing a “boost this post” button. To ensure your ads are fully optimised your ads manager will need to dedicate a far bit of time in keeping up with new trends, regulations and different ad policies to ensure you get quality ads that obtain their objectives. They need to understand the performance of each style of ad and know what are the expected results. To be a successful ads strategist/ manager takes years or training and experience.

Crisis management.
For example, what if there is a bad review or a troll commenting on your accounts? Your SMM needs to be experienced enough to handling such cases in a professional manner, especially if you want to ensure your brand is protected on a platform where people can make comments.

Community management.
Do you expect your agency to monitor feedback and comments coming in on your platforms?

Marketing Strategy.
There is a big difference in an agency that will create the designs you as for and those that will guide you through a strategy with a clear objective. No everyone has the experience or insights to be able to solve your particular issue or problem that you have.

An agency that has a strategic approach to problem solving – may save you thousands of Rands down the line.

Pricing.
When the price seems too good to be true, it generally is.

Social media costs depend on multiple factors, like the amount of platforms, the persons experience with a particular platform as well as the years of experience in the space.

Be careful when looking for a cheap deal when it comes to marketing your business.
Remember, it takes a lot of work and hours to managing the social media accounts successfully for a business.

Outsourcing your social media can range from R2500 and anything above.

While a social media consultant hourly fee range from R700 and above.

FAQ’s about social media pricing

The average salary of a social media manager range from about R15 000 depending on their skills and experience. An ads expert can cost you anything from R500 per hour.

When you are considering outsourcing your social media marketing, you are bound to have questions about the cost of social media management and their services and fees.

How much does social media cost? The average outsourcing cost range from R2500 to R20 000.
How much does social media advertising cost? Most agencies charge an additional fee for this service as you will get an expert ads manager to help you optimise your advertising campaigns, this is not a cost you want to skimp on as they long term cost of your ads performance is important. Most agencies also work with a minimum ad budget which will be an additional cost to you.
How much does social media management cost. Some agencies exclude this from the basic price while others include it into their fee. You will need to decide if you want to monitor your own pages on a daily basis or have someone else do this and what value that service has for you.

Chilli Media has been managing social media for our clients since 2017. We want you to know exactly what you get for your social media and want to make sure you get value for money. That’s why we take a proactive approach in helping you find the services that best work for you and your budget.

What is your next step:

Email us and let’s set up a discovery call. We will send you a discovery form that covers most topics that we will ask from you, this will also prepare you in what you need to consider and which will save everyone valuable time during the discovery call.

Do you want Chilli Media to manage your social media for you?

Want stress free social media management?

See our social media pricing guide here

Make sure you get the most out of your website by optimizing it for performance- website optimization

Get In touch

How to Budget for Facebook Ads

15th July 202115th July 2021 Chilli Media Facebook, Marketing, Social Media

Want to ensure you set the right Facebook Ad budget before you start? Then read the post below.

When starting with Facebook advertising, it’s better to set a plan of action, so that you know how much you are willing to spend and how much you can expect in return.

Without a budget plan, you will not have a clear idea on how much you can spend on Facebook ads. Determining how much to spend on Facebook ads and how much you are willing to test on advertising performance will be tricky.

How to calculate your Facebook Advertising Budget:

Let’s start of with the first question:

What is your revenue goal for the next 30 days?

Use this formula to determine your revenue goals from the Facebook Ads:

Revenue Goal / Cost of Offer= Units to sell

Now we need to figure out how many leads you will need from your Facebook ads to get a sale.

Question:

How many landing page views will result in 1 sale?

If you run Facebook ads that take people directly to a landing page. We need to estimate how many views it will take on this landing page to get 1 conversion.

So let’s for example say that you convert 8% of the people that land on your sales page from Facebook – the calculation will be the following of you want to sell 10 units in 30 days.

The Calculations will be as follows:

10 / 8%= 124 landing page views

Now that we have an estimated number of landing page views you will need to complete the sales objectives for the month. We need to estimate how much we will need to spend on Facebook Ads to get the required amount of leads.

Calculate: number of leads x cost per lead= Ad spend budget

If you do not know your average cost per lead from Facebook- the range could be anywhere between R2- to over R100.

Your cost per lead will depend on:

Your industry
Your offer price
Your landing page
Brand awareness
Target audience

For example: if you love the Iphone, and see a new product advert, you are more likely to convert than say when buying a I-Mac ( as its more expensive) or another electronic product that you never heard off (no brand trust).

Note:

When planning out these metrics, you need to consider a few thing:

The average conversion rates between business-to-consumer (B2C) marketing is very different from business-to-business (B2B) marketing.

Cost per lead will also be impacted by

the location / area
the type of audience
how well you know your audience

Using this budget formula, will guide you in what to expect from your Facebook Ads.

Remember to always test theories and ideas and type of ads to improve on the results

The amount of time you spend on analysis and testing will greatly improve your overall performance.

Need Assistance with Facebook Advertising?

Get In touch

Do you want Chilli Media to manage your social media for you?

Want stress free social media management?

See your pricing guide here

Make sure you get the most out of your website by optimizing it for performance- website optimization

Request a Quote

Healthcare Industry and Social Media

8th March 20189th March 2018 Chilli Media Social Media

We have all heard about the rapid growth of social media networking sites but not many consider the possibilities of social media in the healthcare industry.

The question many ask is whether healthcare professionals really should have a social media presence?

And the answer is: yes, but it should focus on the business/ practice.

Today, we find that many healthcare professionals are reluctant to use social media for their practice. But those that do take the next step towards social media marketing will be better off now and place themselves in a better position than those that reject the idea today and find themselves left behind tomorrow.

We would even go as far as to say that any healthcare organisations that are serious about reaching more clients or interacting better with their existing clients should be on social media. As the internet evolves, the importance of relationship building on social media for the healthcare industry will become stronger and healthcare professionals who started building social media into their advertising mix as soon as possible will be in better positioned for the future.

As a rule, healthcare providers should not use social media to share any health information that could be linked to an individual patient, such as names, pictures, and physical descriptions, without the patient’s consent.

But there are many ways they can share information, like articles on healthcare topics, highlight specific services, videos providing information on particular healthcare service lines, and sharing great success stories can be effective ways to present a more personal and relatable view of a healthcare organisation.

Social media will not replacing doctor visits or in-person support groups, but it should be seen as another part of the marketing mix and an easy way of sharing relevant information with target audience and expanding the marketing reach.

Photo by Jesse Orrico on Unsplash

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In this article we will share with you why we recommend a Google My Business listing to all our small business clients.

What is Google My Business/ Google Business Profile?

Why is this Google My Business/ Google Business Profile good for my business?

How much does it cost.

Do I need a Business Profile if I already have a website?

Is it only for shops and retailers?

Do I need to verify my business listing?

What other tips can you share?

How can I get my business listing to rank higher on Google maps?

How Google determines local ranking

Experience the benefits of ranking higher on Google Maps

You do not need to spend thousands of Rands every month on Google Ads if you are already on the first page of Google 😉

Start managing your Business Profile on Google today!

Get In touch

Want to ensure you set the right Facebook Ad budget before you start? Then read the post below.

Need Assistance with Facebook Advertising?

Get In touch

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