You’re skeptical, I get it. You don’t think social media really works, and it hasn’t worked for your business at all.
But, I am going to be frank with you … If you don’t have a social media strategy …you’re not taking social media seriously and place your business at a serious disadvantage. It is important to take control of your social strategy to stay competitive in today’s online world, because I can guarantee you that your competitors are already doing so.
A social media strategy defines how your organisation will use social media to achieve its communication targets and define the supporting platforms and tools it will use to achieve this. Without a strategy the resources that you pour into the business’s social media activities will not be effective, nor will you be able to measure your results, which then clearly becomes a money wasting exercise!
Below, I outline the key steps in setting a successful Social Media Strategy for your small business.
Steps to obtain Social Media Strategic Success
Step 1. Set social media marketing goals that align with the business objectives
Step 2. Define your target audience
Step 3. Research the competition
Step 4. Conduct an audit
Step 5. Optimise your accounts
Step 6. Develop a content plan of action
Step 7. Test, evaluate, and adjust your strategy
If you do not know how or where to start, I recommend you join our Facebook for Business 101 Workshop, and we will guide you through this process and provide expert tips to help you and your business succeed on social media.