All types of businesses, franchise and service-based business need to be utilising Facebook as an integral piece of their marketing. Facebook not only helps build top-of-mind awareness, trust and engagement among your target audience, it also helps establish and enhance your business’s brand image. If you are not using Social Media to promote your business yet, you are losing out on a huge opportunity. The power of Facebook is immense, with over 2 billion monthly active users it has emerged as a dynamic platform to promote and market your products and services.