The most significant news of the week has to do with our privacy on Facebook, and since the Cambridge Analytica scandal, Facebook has done a lot to reassure network users that it takes privacy and fake news seriously.
Facebook announced that it is at war with fake news, fake profiles, and content violations!
The company reported that in the past six months alone, they identified and suspended 1.3 billion fake accounts.
They also took down:
21 million pieces of adult nudity
3.5 million pieces of violent content
2.5 million pieces of hate speech
Mark Zuckerberg said, “Whether it’s spam, porn or fake accounts — we’re up against sophisticated adversaries who continually change tactics to circumvent our controls, which means we must continuously build and adapt our efforts. It’s why we’re investing heavily in more people and better technology to make Facebook safer for everyone”
Now, Facebook does acknowledge that there was a loop-hole in its system and that Cambridge Analytica was able to procure users data in the first place thanks to the loophole that allowed third-party developers to collect data not only from users of their apps but from all of the people in those users’ friends network.
Since the scandal, Facebook has vowed to make a number of changes in how it collects and uses our data, from banning some external apps to giving users more “control”. The company understands that its main resource is users, and without users it will not be able to sell advertisement to companies, so its will do everything in its power to reassure users.
The main question now, is whether that trust between network user and Facebook can be fully rebuild?