Google Rolls Out A New Look For Search On Desktop and this is your opportunity to get your website branding “front and centre” within Google Search!
See the image below.
After giving its search results on mobile a “visual refresh” last year, Google is now rolling out the same new look on desktop.
Here are ways you can define your brand to showcase in search results:
– The favicon file and the site’s home page must be crawlable by Google – neither can be blocked to Google.
-The favicon should be a visual representation of a website’s brand. This will help users quickly identify it as they scan through search results.
-The favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. Valid favicon formats – found here – are all supported.
– Google will rescale the image to 16x16px for use in search results, so you will have to check that it looks ok at that size. Google suggests that you do NOT upload a 16x16px-sized favicon.
– The URL of your favicon should be stable. Thus you should not change it often.
– The favicon should not contain inappropriate imagery – i.e., pornography or hate symbols like swastikas.
Google will NOT show such imagery and will replace any favicon that falls foul of this rule with a default icon.
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