Fifteen years after its launch, Facebook has made strides toward Zuckerberg’s goal of connecting the world. But it has also made some huge missteps which landed it in hot water with a number of governments.
But let us not forget that Facebook has seen unprecedented success by amassing more than 2.3 billion people worldwide who actively use the platform to share updates, obtain information and connect with new people.
In South Africa, Facebook is the largest social media platform and is used by 54% of the online population, followed by LinkedIn at 18% and Instagram at 9%.
Here are some other facts that you might not be familiar with:
- Facebook also owns WhatsApp, Messenger and Instagram.
- Facebook users alone watch around 100 million hours of video each day.
- It’s the second-most popular site worldwide, behind Google.
- There are more than 70 million businesses with a Facebook page.
- Facebook’s advertising revenue was nearly $40 billion in 2018. Imagine what it would be this year?
- Facebook is second only to colossus Google in worldwide digital ad revenue.
- On average, people access Facebook eight times a day.
Do you think Facebook is still a force to be reckoned with?
I think so….
But I also think other platforms are quickly catching up to the social media giant, and in a few years, maybe another will be even bigger!