They stated recently “we’ve historically calculated reach based on how many times a post was delivered in News Feed. And for paid ads, we use a stricter definition that only counts reach once a post enters a person’s screen”.
Now, Facebook will deliver page posts’ organic reach using the same methodology as it has for promoted posts, in order to provide more consistent data.
What does this really mean? If you only love looking at the numbers then you will notice it, but it actually means nothing. Its only a change in the way Facebook reports organic reach that will change, and you should expect those numbers to drop. But the number of people who actually see and engage with your content should not change – which is a good thing.
So to help us adjust to the change Facebook will provide both the old and new metric for the next few months just to help with the transition.
What is the key take away?
How Facebook reports on the number of people who “saw” your post does not change the number of people who interacted (reacted, commented, shared, clicked) with your content… these actions are what really matters and that’s what you should focused on.
