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    Marketing Tailored For Legal Firms

    We would love to assist you in marketing your legal firm.

    We have various options to help you market your legal firm through digital marketing.

    • Interested in full social media management of our social media resources including Facebook, Linkedin and Instagram, please look at our digital marketing packages for more information. Social Media Marketing Packages
    • Looking for a lower priced option, why not buy our pre-made content bundles, as per information below. The pre-made content bundles include 20 industry specific content already designs according to your business’s look and feel for a one time price. The content bundle is created from ours over 4 years experiencing in serving the legal industry with social media content.
    • Need a website for your legal firm? get more information here regarding our web development services
    • Video production or buy stock videos for your legal business.

    Get Your Social Media Bundle Here

    The social media
    bundle consists of :

    • 1 month content planner
    • 20 content pieces all written out – you just fill in the blanks and make it more relevant to your firm
    • 20 licensed stock images
    • Explanatory video
    Get Social media bundle

    Terms and conditions apply.

     

    Spokesperson Sample Video for Legal Firms

    Question:

    How do I market my Law Firm on Facebook?

    Answer:

    A Facebook Business page is ideal for any legal firm as it allows you to :

    • Build trust and credibility
    • Show your expertise
    • Engage with people on social media
    • Collect reviews and feedback
    • Show a more personal side to your business
    • Run Facebook ads

    Here are some of the frequently asked  questions we get when it comes to marketing a legal company.

    Question: How do I advertise or market my law firm?

    Answer : Here are the idea processes we suggest you try when marketing your legal business.

    1. The 1ststep is to brand your business Branding includes the brand colours of your logo but also goes deeper into the look and feel of your business both online and offline.           
    2. To stand out from the crowded market place, it’s important to reinforce your brand message clearly and consistently. Your brand message should be built around your unique proposition… What do you do differently or better than the rest?                                         
    3. Demonstrate your authority and credibility by displaying awards and achievements in a subtle and professional manner.   
    4. Any business that wants to position themselves for the future needsto invest in a well designed and search engine optimised.          
    5. Use social media marketing to not just get your brand awareness out there but also to attract leads and customers.                 
    6. Add your business information to as many relevant online directories as you can.                               
    7. Create a quality marketing video that can be repurposed time and again on different platforms.                                  
    8. Email marketing is still consistently a good performer for sharing information and connecting with existing clients.                                    
    9. Write blog postsand articles that your target audience will appreciate and find informative.

    Question : Where should I start with online marketing
    for my legal business?

    Answer :

    There are various marketing sources that a firm can use to get their name out there.

    We believe a website is the most fundamental part of online marketing.

    Combine that with social media marketing and listing your business on online directories, will be one step further in expanding your reach.

    Finally, if funds are available we recommend online advertising for example making use of Google Ad Words or Facebook or LinkedIn advertising- which is very effective in reaching your ideal audience.

    Question: Should I use social media to market
    my legal practices?

    Answer :

    There are numerous advantages to using social media for your legal practice. And it is best if it is used as a part of marketing your firm.
    However, as with many other professions, there are some conditions that need to be considered, like not sharing confidential information or client information, not using social media for unsolicited communication or impersonating third parties in a manner that is misleading or deceiving.

    Question: What social media networks do attorneys use?

    Answer:

    At Chilli Media we don’t believe that there is just one platform that is right for every business, and selecting the right channel has a lot to do with the business’s target audience, internal culture and tone of the brand. Some younger firms may flourish on newer platforms like Instagram or TikTok. While more formal or traditional firms will be better off playing to their strengths and focus on platforms like LinkedIn and/or Facebook.

     

    If in doubt, set up a meeting with us and we will guide you through the pros and cons of using social media and the value of each platform.

    Starting Point

    To help you get started on your social media marketing process,
    we have put together a social media bundle just for legal companies.

    Question: Can attorneys advertise on social media?

    Answer:

    In short, yes. Just as you would have a listing in the yellow-pages or a radio ad mentioning your services, you can use social media to advertise your business and market your services. We may be biased, but the value of social media marketing is that it is far more cost effective and more trackable than offline marketing. For example a billboard company may say that a particular billboard is seen by 100,000 drivers each day, but they do not have the exact numbers. With social media reporting we can confirm exactly how many people have viewed your content, how many have seen your content several times (repetition which leads to brand enforcement) and how many clicked and landed on your site.

    Question: Why should law firms use social media?

    Answer :

    Social media is an effective tool for attorneys to attract clients. As of January 2020, we have over 217 million active social media users in Africa alone. People are spending more and more time on social media, which is now on average 2,24hrs daily. If you want to reach your ideal audience you need to be visible where they are spending their time, and that’s why we recommend social media as a great marketing tool for any business. By leveraging social media, you can create brand awareness, engage with existing customer base and attract ideal customers through targeted ads.

    The social media
    bundle consists of :

    • 1 month content planner
    • 20 content pieces all written out – you just fill in the blanks and make it more relevant to your firm
    • 20 licensed stock images
    • Explanatory video

    Terms and conditions apply.

     

    LET US TAKE CARE OF YOUR SOCIAL MEDIA PRESENCE ONLINE, WHILE YOU FOCUS ON WHAT YOU DO BEST WHICH IS RUN YOUR LAW FIRM

    Book Free Consultation

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