What tools can a company use to track their online reputation?
Google Alerts
Google Alerts is a much simpler brand monitoring tool, which has its advantages and disadvantages.
For starters, Google Alerts is a free tool.
It’s also easy to use. Enter the keyword you want to monitor across the web into the search bar and enter your email address. That’s all!
Every time someone uses your keyword online, you’ll receive an email.
GA aggregates online mentions containing your predefined keyword.
Native social media networks and analytics
Sometimes the easiest solution is the best!
Many social media platforms offer built-in analytics platforms and notifications systems.
It’s by far one of the cheapest ways to monitor your brand mentions, at least, in terms of money.
To get the data you need from native analytics tools, you need to spend a vast amount of time inside the panel, manually analysing the mentions. That’s the right solution for individuals or small brands, but will be ineffective for SME and big corporations.
Brand24
Brand24 is the perfect mix between social listening and overall brand tracking.
Brand24 will give you plenty of information about your brand, how it is perceived online, and where and what people are saying about your brand. User-friendly dashboard makes the navigation a piece of cake.
To start project, simply enter your brand name in the project creation wizard and click create. From that moment on, the process of monitoring brand, hashtags, and more starts!
Moreover, Brand24 will give you some hefty brand monitoring data, such as:
- the volume of mentions
- the sentiment analysis of mentions
- type and number of interactions
- estimated social media reach
- most active locations where your keyword is used on Twitter
- the context of a discussion for your project
- list of most influential authors for your industry niche
But that’s not all! Brand24 also offers two comparison modes.
You can compare two separate projects in the Comparison tab.
That’s useful if you want to compare your brand reputation to your competitors. Or if you have two services, products, or marketing campaign and you want to see which one achieved the desired KPIs.
Brand24 start from $49 a month
Keyhole
Keyhole will give insights into your brand online performance.
The brand monitoring tool gives you a quick rundown of the most important social metrics, for example:
- total impressions
- total engagement
- total link clicks
Keyhole monitors the performance of predefined keywords, URLs, hashtags, and @ brand mentions.
Keyhole offers real-time monitoring and reporting. You can use the brand monitoring tool to track your company’s performance or to compare your results against your competitors.
Keyhole starts at $179 a month.
Online reputation management made easy
Chilli Media
Your online reputation is EVERYTHING
How your brand is perceived online is your online reputation. This means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing strategy.
Monitoring what people say about you online will help you maintain a good reputation.
Here’s a quick riddle for you:
What takes 20 years to build, and five minutes to ruin?
Arguably, many things.
But, as Warren Buffet famously stated, brand reputation is certainly one of the first that comes to mind.
Brand monitoring is the process of tracking publicly available brand mentions about your brand, service, or product.
The data collected by a brand monitoring tool can have a positive effect on your business. Web monitoring can help you protect your reputation, measure the results of marketing campaigns, increase your brand awareness, and much more.
Frequently Asked Questions
Most frequent questions and answers related to Brand Reputation Management
How do we protect our online reputation?
The most basic aspect of protecting your reputation is the continuously monitor online sentiment, assess whether the response is positive, neutral or negative. And to be informed as soon as a negative mention or conversation appears online before it is too late.
Why is it important?
Online reputation management is not just about avoiding a PR scandal but can also help you get to know your customers and engage with customers online to improve customer satisfaction.
What else can online reputation management offer our business?
It is also an effective tool to measure your marketing and PR efforts.
What else can be tracked?
Track hashtags with hashtag reach and volume.
What data will our company get?
Your business will get access to
some hefty brand monitoring data, such as:
Can we collects publicly available data?
Yes, with brand monitoring we can track data from various sources:
What tools can a company use to track their online reputation?
Google Alerts
Google Alerts is a much simpler brand monitoring tool, which has its advantages and disadvantages.
For starters, Google Alerts is a free tool.
It’s also easy to use. Enter the keyword you want to monitor across the web into the search bar and enter your email address. That’s all!
Every time someone uses your keyword online, you’ll receive an email.
GA aggregates online mentions containing your predefined keyword.
Native social media networks and analytics
Sometimes the easiest solution is the best!
Many social media platforms offer built-in analytics platforms and notifications systems.
It’s by far one of the cheapest ways to monitor your brand mentions, at least, in terms of money.
To get the data you need from native analytics tools, you need to spend a vast amount of time inside the panel, manually analysing the mentions. That’s the right solution for individuals or small brands, but will be ineffective for SME and big corporations.
Brand24
Brand24 is the perfect mix between social listening and overall brand tracking.
Brand24 will give you plenty of information about your brand, how it is perceived online, and where and what people are saying about your brand. User-friendly dashboard makes the navigation a piece of cake.
To start project, simply enter your brand name in the project creation wizard and click create. From that moment on, the process of monitoring brand, hashtags, and more starts!
Moreover, Brand24 will give you some hefty brand monitoring data, such as:
But that’s not all! Brand24 also offers two comparison modes.
You can compare two separate projects in the Comparison tab.
That’s useful if you want to compare your brand reputation to your competitors. Or if you have two services, products, or marketing campaign and you want to see which one achieved the desired KPIs.
Brand24 start from $49 a month
Keyhole
Keyhole will give insights into your brand online performance.
The brand monitoring tool gives you a quick rundown of the most important social metrics, for example:
Keyhole monitors the performance of predefined keywords, URLs, hashtags, and @ brand mentions.
Keyhole offers real-time monitoring and reporting. You can use the brand monitoring tool to track your company’s performance or to compare your results against your competitors.
Keyhole starts at $179 a month.
Get In touch with us- if you are interested in effective
Online Reputation Management
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See your pricing guide here
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