- Get More Visitors on Your Website Organically
- Attract Better Quality Leads
- Spend Less On Marketing as Your Website Does the Heavy Lifting
- Benefits Your Other Marketing Initiatives
- Improves Brand Awareness
Questions Website Owners need to ask themselves related to their search engine optimisation?
- Can search engines find my website and pages?
- Can website crawlers find my most important content?
- Do you have text hidden within non-text content?
- Can search engines follow my site navigation?
- Have sitemaps been submitted for my website?
- Are crawlers getting errors when they crawl my URLs?
- Does my website contain meta tags?
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Search Engine Optimisation can be an extensive process
There are on-site and off-site methods to improve SEO
On-site SEO includes :
- Using keywords are important
- Writing unique content
- Optimising tags on each page
- Optimising website load speed
Offsite SEO are more related to back linking- having other sites link back to yours, indicating that you are an authority in your industry.
Together on-site and off-site can really make a big difference in where your website ends up on search engines like Bing, Yahoo or Google.
The following companies/ websites DO NOT require search engine optimisation.
– Your company has a monopoly. You are the only supplier and every body knows how to find you online.
– You get thousands of searches per day on your website without any marketing effort.
– You dominate the industry and your company name or product is the synonymous with a product or service. For example: a popular household bleach in South Africa is called “Jik” which is also the same name people use when referring to any other brand of household bleach.
– You do not want to be found by new leads or customers.
