Looking to hire a social media manager or agency?
There are various aspects that will determine the cost or fee of a social media manager or social media agency.
Outsourcing social media is an affordable way to ensure you get quality social media management.
The cost of social media packages are a deciding factor for many businesses. No agency or social media manager can be compared with another if you do not consider these aspects and skills when looking comparing their fees.
What do you need to look for:
Your social media agency or manager may have some of all of the following skills: design experience, brand management, ads management, crisis communications, strategic approach to problem solving and community management.
Find out how much experience the agency or person has when analysing their price or social media fee, by looking at the following.
Design.
Everyone these days can create an image using online editing tools like Canva, but do they have the expertise and knowledge that translate into the skills a graphic designer requires to create a congruent look and feel representing your business.
Brand Management.
Brand management skills ensures that your social media presence is consistent with your other marketing efforts or online image. Consistence across all forms of advertising is the key to brand awareness and retention.
Industry experience.
Some industry experience goes a long way in helping them understand the environment you and your business is operating in.
Ads design experience.
Are you planning on running ads for your business? To be able to run a successful ad campaign on social media is not just a matter of pressing a “boost this post” button. To ensure your ads are fully optimised your ads manager will need to dedicate a far bit of time in keeping up with new trends, regulations and different ad policies to ensure you get quality ads that obtain their objectives. They need to understand the performance of each style of ad and know what are the expected results. To be a successful ads strategist/ manager takes years or training and experience.
Crisis management.
For example, what if there is a bad review or a troll commenting on your accounts? Your SMM needs to be experienced enough to handling such cases in a professional manner, especially if you want to ensure your brand is protected on a platform where people can make comments.
Community management.
Do you expect your agency to monitor feedback and comments coming in on your platforms?
Marketing Strategy.
There is a big difference in an agency that will create the designs you as for and those that will guide you through a strategy with a clear objective. No everyone has the experience or insights to be able to solve your particular issue or problem that you have.
An agency that has a strategic approach to problem solving – may save you thousands of Rands down the line.
Pricing.
When the price seems too good to be true, it generally is.
Social media costs depend on multiple factors, like the amount of platforms, the persons experience with a particular platform as well as the years of experience in the space.
Be careful when looking for a cheap deal when it comes to marketing your business.
Remember, it takes a lot of work and hours to managing the social media accounts successfully for a business.
Outsourcing your social media can range from R2500 and anything above.
While a social media consultant hourly fee range from R700 and above.
FAQ’s about social media pricing
The average salary of a social media manager range from about R15 000 depending on their skills and experience. An ads expert can cost you anything from R500 per hour.
When you are considering outsourcing your social media marketing, you are bound to have questions about the cost of social media management and their services and fees.
- How much does social media cost? The average outsourcing cost range from R2500 to R20 000.
- How much does social media advertising cost? Most agencies charge an additional fee for this service as you will get an expert ads manager to help you optimise your advertising campaigns, this is not a cost you want to skimp on as they long term cost of your ads performance is important. Most agencies also work with a minimum ad budget which will be an additional cost to you.
- How much does social media management cost. Some agencies exclude this from the basic price while others include it into their fee. You will need to decide if you want to monitor your own pages on a daily basis or have someone else do this and what value that service has for you.
Chilli Media has been managing social media for our clients since 2017. We want you to know exactly what you get for your social media and want to make sure you get value for money. That’s why we take a proactive approach in helping you find the services that best work for you and your budget.
What is your next step:
Email us and let’s set up a discovery call. We will send you a discovery form that covers most topics that we will ask from you, this will also prepare you in what you need to consider and which will save everyone valuable time during the discovery call.
Do you want Chilli Media to manage your social media for you?
Want stress free social media management?
See our social media pricing guide here
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