What are Instagram hashtags and what is the best strategy to use?
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #mondaymorning). They are used to categorize content and make it more discoverable.
Hashtags are clickable.
Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
Instagram hashtags are still one of the most effective ways to get more eyes (and engagement!) on your Instagram posts in 2022.
But how do you use hashtags for Instagram? How do you find the best hashtags for your Instagram account? Which hashtags are trending right now? And should they go in your caption or in the comments?
The Top 50 Most Popular Instagram Hashtags in 2022
Using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories, as they’re less likely to be seen.
That said, it’s helpful to know what’s trending on the app, so here’s an up-to-date list of the top 50 hashtags for Instagram based on usage over the last month:
#love
#interiordesign
#design
#fashion
#instagood
#style
#inspiration
#art
#travel
#summer
#realestate
#foodie
#homedecor
#smallbusiness
#shoplocal
#motivation
#wellness
#health
#lifestyle
#beauty
#food
#home
#selfcare
#photography
#fitness
#nature
#handmade
#ootd
#photooftheday
#skincare
#architecture
#selflove
#shopsmall
#luxury
#supportlocal
#instafood
#beautiful
#mentalhealth
#mindset
#business
#vegan
#linkinbio
#healthy
#family
#interior
#entrepreneur
#interiors
#delicious
#explore
#realtor
How Many Instagram Hashtags Should You Use On Your Posts?
Instagram recently advised that creators should use between 3-5 hashtags on their posts, despite allowing up to 30 per post.
This goes against everything we’ve previously heard about how hashtags work on Instagram, but based on their new focus on keywords and SEO, it does (kind of) make sense.
Instagram is introducing more “suggested” content feeds – like the Instagram Reels tab, for example. But in order to provide suggested content that truly is a “good match,” Instagram needs to be able to accurately categorize it. The theory? Fewer hashtags = more reliable self categorization.
However, we would like to mention that current testing still confirms that more hashtags equals to better results.
What Hashtags should I Use?
Unlike Twitter, Instagram doesn’t publicize a list of trending hashtags. However, if you search for a hashtag on Instagram, you’ll see how many posts use that hashtag. You’ll also see a list of other popular Instagram hashtags using similar words, with post counts included too.
But here is a formula we use for all our clients:
- Location based: places,city, country
- Branded: campiagn name, events, your brand
- Industry: Your niche
- Community: specific group of people
- Descriptive: content topic of actual post
What Are the Benefits of Using Hashtags on Instagram?
Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram.
