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    Unveiling the Best Website Solution in 2024 for Your Business: A Comprehensive Guide by Chilli Media

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    Chilli Media

    Welcome to the Chilli Media blog, your go-to space for unraveling the intricacies of the online universe. I’m Cornelia Ellis, your friendly digital storyteller, and today, we’re diving headfirst into the dynamic world of websites, web development, and the game-changer that is WordPress.

    Picture this: You own a thriving business that has successfully crafted your own digital empire, getting traffic, leads and sales easily from your well crafted digital marketing strategy and we helped you get there.

    I’m thrilled to be your companion in this journey, as we explore the depths of mastering your digital online presence for your business, with a special focus on the undeniable powerhouse—of your website on WordPress.

    Question 1: Why Having a Website Matters for Small Businesses?

    In this era of digital dawn, having a website isn’t just a choice; it’s a strategic imperative for small businesses. Think of your website as a virtual gateway that beckons potential customers into your world. It’s not merely a digital storefront; it’s your brand’s heartbeat in the vast expanse of the online universe. Together, let’s uncover the stories of businesses that turned the tide in their favor, all thanks to the magic of a compelling website.

    Many people turn to Google or other search engines to find what they look for online.

    • 46% of Google searches are for local businesses
    • Near me” searches have increased more than 500% in the past few years
    • 78% of people search for local businesses more than once a week
    • 98% of consumers use the Internet to find information about a local business

    Now ask yourself, do you want to be part of this active search online? Can you business afford not to be online?

    Question 2: Choosing the Right Platform: WordPress, Wix, and Squarespace

    Ah, the landscape of website-building platforms—a digital realm with its own castles and pitfalls. Join me as we embark on a journey through the kingdoms of WordPress, Wix, and Squarespace.

    As you contact various web-design companies, you may get a few different solutions being offered to you. It is our goal to inform you as best as possible to what would be a good fit for you?

    Why? Because over the years we have dealt with many businesses that have been ill advised regarding the best platform for their business.

    The Success of WordPress

    Imagine WordPress as the maestro orchestrating your online symphony. It’s not just a CMS content management system; it’s a creative canvas where your ideas come to life. Let’s explore the harmonious aspects of WordPress.

    1. User-Friendly CMS: WordPress, born from the soul of blogging, offers a CMS that’s as intuitive as a well-written melody. It’s not just for the tech-savvy; it’s for every digital dreamer.

    2. Plugins: Enter the realm of plugins—the virtuoso performers of the WordPress orchestra. With over 54,000 at your disposal, you have the power to customize and enhance your website like never before.

    3. SEO: In the grand stage of online visibility, SEO steals the spotlight. WordPress, with plugins like Yoast SEO, All in One SEO etc, ensures your website is not just seen but remembered in the digital spotlight.

    4. Responsive: A symphony that doesn’t resonate across devices is a missed opportunity. With a vast array of responsive themes, WordPress ensures your audience experiences a seamless performance, whether on desktop or mobile.

    5. Open Source: Here, WordPress stands as an open book, inviting collaboration and innovation. It’s a platform where developers and dreamers unite to create magic. No locked doors; only open pathways to your digital dreams.

    But, hold your applause; every melody has its pauses. Let’s discuss the nuances of WordPress that demand a careful ear.

    Why WordPress Might Not Be the Best Fit:

    1. Updates: Updates are the heartbeat of a healthy website, but they come with their own rhythm. We’ll guide you through the dance of updates and the importance of having a reliable partner in this digital waltz.

    2. Vulnerability: Open source can attract admirers and adversaries. We’ll explore how to navigate the fine line, ensuring your website stays secure in the face of potential challenges.

    3. Speed: Every note of code influences the speed of your site. Join us as we unravel the complexities of speed in the WordPress orchestra and how a seasoned agency can conduct this symphony flawlessly.

    4. Customization: In a world of endless possibilities, customization is both a boon and a challenge. We’ll share stories of WordPress wonder and cautionary tales of customization gone awry. This means what ever functionality you wish to add now or even later onto your business website is possible with WordPress and this is the main reason why we recommend it- but some companies may not want to invest in custom designs and for some a standard template will be good enough.

    The Other Options of Wix and Squarespace

    To have your website displayed online you need a web developer ( or you can go DIY) and a website builder.

    What is a website builder?

    is a platform that allows you to create a website without the need to write or edit code. Website builders are web-based, meaning you do not need to download or install software, you just need a browser (such as Google Chrome, Mozilla Firefox or Safari) and an internet connection to start building your website! Website builders come jam-packed with a range of features such as uniquely designed website templates, drag-and-drop editors that allow you to easily add elements to your website and ‘built-in’ hosting services.

    Now, let’s step into the realms of Wix, Shopify and Squarespace, each with its own saga of pros and cons.

    Website builder platforms, such as Wix and Squarespace, are ideal for small business owners in search of a cost-effective solution for managing and marketing their business’s online presence. Whether you’re tech-savvy or new to online technologies, website builders come with various advantages. These platforms provide an intuitive design with drag-and-drop editors that allow you to craft your website by selecting elements from a menu (like an image or a form) and dragging them onto your website’s page on your screen. They also offer a multitude of professional template designs and color schemes to choose from, giving you the freedom to customize the look and feel of your website.

    No coding experience is required for the setup of a website with a website builder service. It all starts with selecting your website template, adding widgets and specific elements (blogs, social media buttons, photo galleries, shopping carts, etc.), and then publishing your website. You can either publish your site on a free plan (which includes a non-unique domain and website builder advertising on your site) or upgrade to an advanced plan (which includes a unique domain and no advertising, along with additional features) from approximately R180 per month, depending on the plan and the website builder.

    Wix:


    Wix is a free, user friendly website building platform. They offer a complete set of tools to build your online presence, from getting found on search engines to building your business.

    Pros:

    • A free version available but will include their branding.
    • A diverse array of templates, offering a visual feast.
    • Multilingual features, a linguistic ballet for global audiences.
    • Built-in email marketing, your loyal digital messenger.
    • Phone support, a lifeline in the digital wilderness.
    • Wix’s App Market offers a range of integrations at additional cost.
    • Reliable hosting and security
    • Code free, quick and easy web building

    Cons:

    • Templates lacking responsiveness, a stumbling block in the digital dance.
    • Template inflexibility, a commitment without room to sway.
    • No multi-currency checkout, limiting your global commerce dreams.
    • Blog posts bound, unable to explore beyond the Wix borders.
    • Automatic tax calculation limits, a hindered financial choreography.

    Squarespace:

    For a fairly low fee, Squarespace gives you access to a wide range of excellent templates, simple-but-effective selling tools and an interface that is extremely easy to use.

    When it comes to ecommerce however, there is room for improvement. The range of payment processors Squarespace provides is limited, it doesn’t facilitate multi-currency transactions, and it doesn’t give you much in the way of point-of-sale functionality.

    Squarespace is a website builder tool that is aimed mainly at small business owners and ‘solopreneurs.’ We find it highly focused for the US market, which you will find it being very popular, this solution is not so popular in South Africa.

    Pros:

    • A gallery of fantastic templates, a visual storytelling haven.
    • User-friendliness, a seamless digital expedition for all.
    • A haven for online courses, a digital academy for the modern age.
    • Image management tools, sculpting your digital canvas.
    • Free domain, an annual celebration for your digital kingdom.
    • HTML & CSS Access
    • Hosted solution, offering its own servers

    Cons:

    • Limited in multi-currency features, a hurdle in global commerce.
    • Template inflexibility, a commitment without the chance to waltz between designs.
    • No Google Pay support, a missing note in the payment symphony.
    • Limited integrations, a digital ecosystem with a finite horizon.
    • Monthly payment structure, a financial melody that plays on a subscription beat.
    • Plans are slightly more expensive than other competitive offerings.

    Shopify

    Shopify is an innovative e-commerce platform enabling anyone, regardless of their experience, to open an online store and sell their products online. This popular platform caters to online entrepreneurs by offering a wide range of features, including website creation, inventory management, transaction processing, and more.

    Pros:

    • Focused on Ecommerce solutions
    • Great for dropshipping
    • Easy to set up and use
    • Simplified payment processing
    • Variety of themes
    • Extra apps and plugins available

    Cons:

    • Its a subscription based model, as with the others you can expect a monthly fee to have your site live.
    • Limited customisation
    • Uses its own programming language: Liquid
    • Less flexible that WordPress
    • Many not be sufficient as a CMS for large organisations
    • Expensive Paid Themes
    • No Email Hosting
    • Difficult to exit

    Shopify’s pros and cons are something to be considered before launching your business. Shopify is a user-friendly platform that provides entrepreneurs with customizable store-building tools at an affordable price. However, it’s important to note that Shopify can also be restrictive when it comes to some features, and exiting the platform can be difficult.

    Common mistakes companies make with website builders

    Navigating the intricate landscapes of website development with platforms like Wix and Squarespace can be a thrilling adventure, but it’s not without its pitfalls. Here, we delve into the common mistakes that businesses often encounter when waltzing through the realms of Wix and Squarespace.

    1. Template Limitations:

      • The Tale of Uniformity: One common misstep is underestimating the constraints of templates. While these platforms offer a variety of visually appealing templates, businesses might find themselves restricted by the uniformity of these designs. Customization can be limited, leading to a sea of websites that, while aesthetically pleasing, lack individuality.

    2. Limited SEO Flexibility:

      • The Invisible Trail: Effective Search Engine Optimization (SEO) is the invisible guide to online visibility. However, with Wix and Squarespace, businesses might find themselves on a less-traveled SEO path. These platforms can have limitations in terms of optimizing meta tags, keywords, and other essential SEO elements, potentially impacting a website’s discoverability.

    3. E-commerce Constraints:

      • The Checkout Conundrum: For businesses looking to dive into the e-commerce realm, both Wix and Squarespace can present challenges. The platforms might offer basic e-commerce features, but for businesses with complex needs or those anticipating growth, the limitations in functionalities like multi-currency checkout or advanced inventory management can become stumbling blocks.

    4. Inflexible Design Changes:

      • The Static Canvas: Imagine your website as a dynamic masterpiece, evolving with your brand. However, with Wix and Squarespace, businesses may encounter difficulties in making dynamic design changes. The rigid structure of these platforms can sometimes resist alterations, leaving businesses feeling confined to a static canvas.

    5. Migration Challenges:

      • The Journey’s Crossroads: As businesses grow, they may outgrow the capabilities of Wix or Squarespace. Transitioning to a more robust platform becomes a necessity. However, the journey from these platforms to others can be challenging. Exporting content, maintaining SEO rankings, and preserving the website’s integrity during migration often become daunting tasks.

    6. Dependency on Monthly Plans:

      • The Subscription Symphony: While both platforms offer convenient monthly plans, businesses can find themselves bound by a subscription symphony. Dependency on these plans means ongoing financial commitments. A shift away from these platforms may not only disrupt the website but also lead to challenges in preserving the established online presence.

    7. Integration Limitations:

      • The Fragmented Orchestra: Integrating third-party tools and applications is often the backbone of a well-functioning website. However, both Wix and Squarespace may limit the orchestra of integrations. Businesses looking to connect seamlessly with various tools may find the options limited, hindering the harmonious flow of their digital symphony.

    8. Customer Support Variability:

      • The Support Sonata: Customer support can be a melody that soothes the troubleshoot troubles. However, the experience with customer support on Wix and Squarespace can be hit or miss. Businesses might find themselves on a rollercoaster of responsiveness, impacting their ability to resolve issues swiftly.

    Investing in Long-Term Success for your Business Website

    Choosing a website solution is not just a one-time decision; it’s an investment in the long-term success and sustainability of your business’s digital presence. Let’s delve into the key considerations and advantages of adopting a website platform with an eye on the future.

    1. Scalability:

      • The Growth Symphony: A website is not merely a static representation but a dynamic entity that should grow with your business. Investing in a scalable solution, such as WordPress, ensures that your website can seamlessly accommodate the expanding needs of your business. As your product offerings, services, and audience grow, your website should be a flexible canvas that evolves with you.

    2. Customization for Brand Consistency:

      • The Brand Ensemble: A website is your brand’s digital face, and consistency is key. Investing in a platform that allows deep customization, like WordPress, ensures that your brand’s unique identity is consistently reflected across all digital touchpoints. From colors and fonts to layout and imagery, customization fosters a memorable and cohesive brand experience.

    3. SEO Optimization for Visibility:

      • The Discovery Symphony: Long-term success in the digital landscape hinges on visibility. Search Engine Optimization (SEO) is the conductor of the orchestra that guides your website to higher rankings. WordPress, with its robust SEO features and plugin support, positions your website for better visibility, ensuring that your business is discovered by a broader audience over the long haul.

    4. Adaptability to Technological Trends:

      • The Tech Waltz: Technology evolves, and your website should be ready to dance to the latest tunes. Investing in a platform that consistently updates and adapts to technological trends is crucial. WordPress, being an open-source platform, benefits from a vibrant community that ensures regular updates, keeping your website technologically relevant and secure.

    5. Freedom to Move:

      • The Business Ballet: In the ever-changing landscape of digital business, having the freedom to adapt and migrate is paramount. Proprietary platforms may lock you into a specific ecosystem, limiting your options. Investing in an open-source solution, like WordPress, gives you the freedom to move your website to different hosting providers or platforms, ensuring your business agility.

    6. Community and Support:

      • The Support Ensemble: A thriving community is the backbone of long-term success. Platforms like WordPress boast a vast community of developers, designers, and users. This community provides support, troubleshooting assistance, and a wealth of resources. Having access to such a supportive ecosystem ensures that your business is not alone on its digital journey.

    7. Data Ownership and Control:

      • The Governance Sonata: Data is a critical asset, and ownership is paramount. Investing in a platform that gives you control over your data, such as self-hosted WordPress installations, ensures that you maintain governance. This control becomes increasingly important as your business collects and utilizes data for analytics, marketing, and customer relationship management.

    8. Cost-Efficiency in the Long Run:

      • The Financial Symphony: While initial costs are a consideration, long-term cost efficiency is equally crucial. Platforms like WordPress offer a cost-effective solution, especially when considering the total cost of ownership over several years. With flexibility in hosting options and a plethora of free or affordable plugins, WordPress ensures that your investment yields returns without continuous financial strain.

    In essence, investing in the long-term success of your business through a strategic website solution involves looking beyond the immediate requirements. It’s about envisioning the growth, maintaining brand consistency, and adapting to the ever-evolving digital landscape. By choosing a platform like WordPress, you position your business for a harmonious digital journey that stands the test of time. It’s not just about a website; it’s about crafting a digital legacy for your brand.

     

     

    The Power of WordPress

    Embarking on a digital journey often begins with a crucial choice – the selection of the platform that will shape your online presence. In the realm of website development, one name echoes with power, flexibility, and creative prowess: WordPress. Let’s unravel the threads that weave together to form “The Power of WordPress.”

    1. Flexibility Beyond Limits:

      • The Canvas of Imagination: WordPress is not just a platform; it’s a boundless canvas where your digital dreams take shape. Its flexibility is unparalleled, offering an expansive range of themes, plugins, and customization options. Whether you’re a tech virtuoso or a digital novice, WordPress empowers you to mold your website into a unique masterpiece that aligns with your brand’s essence.

    2. Endless Customization Possibilities:

      • The Artistry of Unique Expression: Your brand is distinctive, and your website should reflect that uniqueness. With WordPress, customization isn’t a hurdle; it’s a thrilling journey. Dive into an ocean of themes, tweak layouts, play with colors, and sculpt the user experience to align perfectly with your brand identity. The power to shape your online presence lies at your fingertips.

    3. SEO Dominance for Digital Visibility:

      • The Beacon in the Digital Landscape: In the era of digital exploration, visibility is paramount. WordPress shines as a beacon of Search Engine Optimization (SEO) brilliance. Its structure and the availability of powerful SEO plugins, such as Yoast, make it inherently friendly to search engines. Your website doesn’t just exist; it thrives in the digital wilderness, attracting the attention it deserves.

    4. Open Source Collaboration:

      • The Symphony of Collaboration: WordPress operates on the ethos of open source, fostering collaboration and innovation. The global community of developers continuously contributes to its growth. The result? A robust platform that evolves with technological advancements, ensuring that your website stays on the cutting edge of digital trends.

    5. User-Friendly Content Management:

      • The Elegance of Control: Content is the heartbeat of your website, and WordPress provides an elegant and user-friendly Content Management System (CMS). Whether you’re publishing a blog post, updating product details, or refining your ‘About Us’ page, WordPress makes content management a seamless experience, putting you in control without the need for coding expertise.

    6. Community Support and Resources:

      • The Fellowship of Digital Pioneers: Behind WordPress stands a thriving community – a fellowship of digital pioneers. From forums and tutorials to meetups and WordCamps, the support network is expansive. Need guidance, troubleshooting, or inspiration? The WordPress community is ready to extend a helping hand, ensuring that no challenge is too great in your digital journey.

    7. Mobile Responsiveness as Standard:

      • The Harmony Across Devices: In a world where digital interactions span across devices, mobile responsiveness is non-negotiable. WordPress understands this imperative, offering a plethora of themes that are inherently responsive. Your website maintains its elegance and functionality seamlessly, whether viewed on a desktop, tablet, or smartphone.

    8. Ecosystem of Plugins for Enhanced Functionality:

      • The Orchestra of Functionality: Want to integrate social media feeds, optimize for e-commerce, or enhance security? Enter the vast ecosystem of plugins. With over 54,000 plugins at your disposal, WordPress ensures that your website isn’t just a static entity – it’s a dynamic and functional force, ready to meet the diverse needs of your audience.

    In essence, “The Power of WordPress” lies in its ability to transform a website into a living, breathing entity. It’s not just about creating a digital presence; it’s about crafting a digital experience that resonates with your audience. From the initial spark of an idea to the ongoing evolution of your online legacy, WordPress stands as a reliable companion in your digital odyssey. It’s the power to dream, create, and thrive in the vast expanses of the digital realm.

     

    Tips for Getting Started with Your Company WordPress Website

    Embarking on your WordPress journey is like setting sail into the vast digital seas. As you prepare to navigate these waters, here are some down-to-earth tips tailored for businesses ready to embark on their WordPress adventure:

    1. Enlist the Expertise of a Good Web Designer:

      • Crafting Your Digital Ship: A good web designer is like a skilled shipbuilder, shaping the vessel that will carry your brand across the digital expanse. Invest time in finding a designer with experience in WordPress, someone who understands the intricacies of its customization options. Collaborate closely, conveying your brand vision, and let their expertise bring your digital presence come to life.

    2. Prioritize Responsive Design:

      • Sailing Across Devices: In the era of diverse digital devices, a responsive website is your compass. Ensure that your chosen WordPress theme is mobile-friendly and other screen display friendly. Responsive design guarantees a seamless user experience, whether your audience sets sail on desktops, tablets, or smartphones. Smooth navigation across devices is the wind in your digital sails.

    3. Invest in Reliable Hosting:

      • Anchoring Your Digital Presence: Your website’s hosting is its anchor. Invest in reliable hosting services that offer good server performance, security features, and support for WordPress. A stable hosting environment ensures your website stands firm, even during surges in traffic or unforeseen digital storms. If you need help deciding on a web hosting company please contact us at info@chillimedia.co.za before you take the leap- cheaper is not always better.

    4. Select Plugins Wisely:

      • Building Your Digital Toolkit: Plugins are like the tools in your digital toolkit. Choose wisely. While the WordPress plugin ecosystem is vast, installing too many can bloat your website and impact performance. Prioritize essential plugins for security, SEO, and functionality. Regularly evaluate and update your toolkit to ensure optimal performance.

    5. Understand Your SEO Basics:

      • Charting Your Digital Links and Search: SEO is your compass in the digital landscape. Familiarize yourself with basic SEO practices or consider using plugins like Yoast SEO and All In One SEO. Understand the importance of meta tags, keywords, and content optimization. A well-optimized website ensures that your digital ship is easily discoverable by those navigating the vast seas of search engines.

    6. Regular Backups Are Your Safety Net:

      • Safeguarding Your Digital Presence: Imagine your website as a treasure chest; regular backups are your safety net. Choose a reliable backup solution to regularly save copies of your website. In the event of unforeseen issues – be it a digital storm or accidental content loss – backups ensure you can restore your digital treasure with ease.
      •  

    7. Prioritize User-Friendly Navigation:

      • Guiding Your Digital Visitors: Your website’s navigation is the compass for your digital crew – your visitors. Prioritize user-friendly navigation with clear menus, intuitive layouts, and easy-to-find information. A well-structured site ensures that your audience effortlessly explores the offerings of your digital realm.

    8. Regularly Update Your WordPress Version:

      • Keep up  with the Latest Trends and Versions: WordPress, like the winds of the digital world, evolves. Regularly update your WordPress version to access new features, improvements, and security patches. Sailing with the latest winds ensures your website stays competitive and secure in the dynamic digital seas.

    9. Seek Reliable Support Channels:

      • Having a Digital Support Crew: Reliable support is your digital lifesaver. Whether it’s technical issues, customization challenges, or general queries, having a dependable support channel is essential. Explore forums, documentation, and support services associated with your theme or hosting provider to ensure smooth sailing through any digital turbulence.

    As you prepare to set sail into the WordPress waters, these tips serve as your navigational map and anchor. With a skilled crew, a well-built vessel, and an understanding of the digital winds, your WordPress journey promises to be an exciting and rewarding adventure. Smooth sailing!

     

    Understanding Your Unique Requirements for Your Business Website:

    At Chilli Media, we recognize that each business is a canvas of unique colors, shapes, and aspirations. Our approach begins with a deep understanding of your brand, your goals, and the intricate nuances that make your business stand out. We believe in tailoring solutions that are not just effective but resonate with the essence of your brand.

    The Chilli Media Difference:

    1. Holistic Digital Expertise:

    • Beyond Boundaries: Our team comprises digital enthusiasts, each a specialist in their field. From web development and design to SEO, content marketing, and social media management, we offer a comprehensive suite of services that paints a complete picture of digital success for your business.

    2. Strategic Customization:

    • Crafting Unique Strategies: Cookie-cutter solutions have no place in our repertoire. We approach each project with a fresh perspective, tailoring strategies that align with your business objectives. Whether you seek to enhance your online presence, drive traffic, or boost conversions, our strategies are finely tuned to your unique needs.

    3. Transparent Collaboration:

    • An Open Canvas: Collaboration is at the core of our philosophy. We believe in transparent communication and collaboration with our clients. Throughout every phase of a project, our clients are informed, engaged, and actively participate in shaping the digital narrative of their business.

    4. Responsive Design Mastery:

    • The Art of Adaptation: In a digital landscape where first impressions matter, our web development and design team excels in creating responsive, visually captivating websites. Your digital storefront is not just a website; it’s an immersive experience that captivates visitors across devices.

    5. SEO Excellence:

    • Navigating the Digital Tides: Our SEO experts understand the intricacies of digital visibility. With a meticulous approach to keyword optimization, content strategy, and technical SEO, we navigate the ever-changing tides of search engines to ensure your business remains prominently visible.

    6. Content that Resonates:

    • The Power of Words: Content is not just information; it’s a storytelling art. Our content creators weave narratives that resonate with your audience, fostering engagement and building lasting connections. Whether it’s website content, blog posts, or social media copy, we craft words that leave a lasting impression.

    7. Social Media Alchemy:

    • Conversations that Spark: Social media is more than just posts; it’s a dynamic conversation. Our social media management team understands the alchemy of crafting engaging content, fostering community interaction, and leveraging platforms to amplify your brand’s voice.

    8. Data-Driven Decision Making:

    • Insights as Stepping Stones: In the digital realm, data is the compass guiding us forward. Our analytics experts employ a data-driven approach, utilizing insights to make informed decisions, refine strategies, and ensure continuous improvement in the digital performance of your business.

    Your Success, Our Passion:

    At Chilli Media, success isn’t just a goal; it’s a passion that fuels our every endeavor. We take pride in being not just a service provider but a partner in your digital journey. Our commitment extends beyond delivering services; we strive to empower your business to flourish, adapt, and lead in the ever-evolving digital landscape.

    Join hands with Chilli Media, and let’s paint a digital masterpiece that echoes the vibrancy and uniqueness of your brand. Together, we embark on a journey where your success is not just a destination but an ongoing narrative crafted with expertise, passion, and a touch of digital magic.

    Are you looking to take your digital marketing efforts to the next level? Look no further than Chilli Media Digital Marketing Agency.

    At Chilli Media, we are a team of experienced and knowledgeable professionals who are focused on helping our clients achieve their marketing goals. We have a deep understanding of the latest trends and technologies in the digital marketing industry, and we use this knowledge to develop effective marketing strategies that deliver measurable results.

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